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Top marketing tips from telecom professionals

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It is imperative for every business to develop a marketing strategy that enables organizations to build long-term relationships with their customers. Developing and executing such a marketing strategy is not an easy task, especially in the ever-changing telecommunications industry. There are a myriad of  ways to create and design a marketing campaign, and even more ways to manage your entire marketing strategy.   To help you wade through the complex world of telecom marketing, we have searched far and wide to gather the top telecom professionals’ marketing ideas that will hopefully inspire everyone in their marketing path.Yaniv Masjedi, CMO of Nextiva, says being your own biggest competitor is the greatest motivation. “Being in such a competitive industry is a roller coaster, and at the same time, we like to see ourselves as our own biggest competitor. We aren’t striving to be like the other companies in our space because Nextiva…

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Telecom News

A quick roundup of the news in Telecoms | Week #26

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Google Cloud and Ericsson team up to deliver 5G and Edge cloud solutions for telcos The two tech giants – Google Cloud and Ericsson – have come together to jointly develop 5G and edge cloud solutions to help communications service providers (CSPs) digitally transform and unlock new enterprise and consumer use cases. Google Cloud and Ericsson are developing new solutions at Ericsson’s Silicon Valley D15 Labs, a state-of-the-art innovation center where advanced solutions and technologies can be developed and tested on a live, multi-layer 5G platform. Thomas Kurian, CEO at Google Cloud, said that organizations have a tremendous opportunity to digitally transform their businesses with 5G, using cloud capabilities like artificial intelligence and machine learning at the edge. Read more at: https://tinyurl.com/2c5sez86 DIDWW implements the STIR/SHAKEN technology The global telecommunication services provider, DIDWW, has implemented caller ID authentication through the STIR/SHAKEN set of standards. These standards act as the framework…

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5GIA
Telecom News

5GIA shares its vision on 6G

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In recent years, 5G technology has been deployed around the world at a staggering pace, and the rollout is predicted to continue in the upcoming years. Despite the fact that 5G technology is still in its early stages, the telecom industry is already envisioning and trying to define what the next generation of mobile technology, 6G, will look like.   The 5G Infrastructure Association (5GIA) has published a white paper with the title “European Vision for the 6G Network Ecosystem”, which covers key areas of 6G research from technical, societal, policy and business perspectives.   As stated in this white paper, 6G will participate in making headway towards achieving more united digital, physical and personal worlds. The key features of the next-gen technology include intelligent connected management and control functions, programmability, integrated sensing and communication, energy footprint reduction, reliable infrastructure, scalability and affordability.   5GIA says that 6G will usher…

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shut down
Telecom News

Telefonica Germany to begin 3G shut down in July

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Telefonica Deutschland has comprehensive plans for a sweeping shut down of its 3G network starting in July, making it the last operator in Germany to phase out legacy technologies in favor of 4G and 5G. Approximately 16,000 3G sites are scheduled to be shut down by the company.   The resources that were needed for 3G will now be repurposed for the 4G network by the end of the year. According to the operator, 4G will use the frequencies of current 3G transmitters at 2,100 MHz. This upgrade from 3G to 4G will benefit Telefónica Deutschland’s customers, as well as customers of its other brands, providing a better and faster network.   A full upgrade of the first 500 3G sites will begin on July 1st. An additional 1000 sites will be repurposed two weeks later. The regions where the upgrade will begin are Lower Saxony, Saxony-Anhalt, Brandenburg and Mecklenburg-Western…

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Telecom News

A quick roundup of the news in Telecoms | Week #25

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Call center software firm Aircall receives $120 million funding Aircall, a provider of cloud-based phone and contact center systems, has completed a $120 million Series D funding round led by Goldman Sachs Asset Management. The startup develops a cloud-based phone system for call centers, support lines and sales teams, and offers integration with Salesforce, HubSpot, Zendesk, Slack, Intercom and other popular CRM, support and communication systems. This funding will help the company to develop new products for integration with third-party tools, and in particular, industry-specific integrations. Aircall plans new offices in London and Berlin, as well as new hires in the company’s existing offices based in New York, Paris, Sydney and Madrid. Read more at: https://tinyurl.com/ruc4n8u5 Telenor and Axiata seal $15 Billion deal to merge Malaysian telecoms units Malaysian telecoms company Axiata Group Bhd. and Norway’s Telenor ASA have signed a definitive agreement to combine their mobile operations in Malaysia,…

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myths surrounding VoIP

Biggest myths surrounding VoIP technology

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Voice over Internet Protocol (VoIP) is not a new technology, and there are thousands of articles written about it. Still, there are many myths surrounding VoIP. Is it the awkward acronym? Maybe it sounds super technical? On a basic level, VoIP, or Voice over Internet Protocol, is simply an Internet-based replacement for traditional telephone systems, offering significant cost savings and advanced technologies that provide improved convenience and productivity. In our humble opinion, myths should not detract from you using one of the industry’s leading and most affordable means of business communications that can provide businesses with a tremendous competitive advantage. Therefore, let us dispel some of the most common misconceptions and give you the truth about VoIP phone systems. Myth #1: VoIP will cost more Actually, VoIP is more economical than legacy phone and on-premises PBX systems. With a hosted VoIP or Cloud PBX, the costs are limited to service…

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Telecom News

A quick roundup of the news in Telecoms | Week #24

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New security features for Google Workspace and Google Drive Google has unveiled new security tools that include client-side encryption for Workspace and several enhanced data protection features in the platform’s Drive service. The tech giant said there will be new trust rules and labels for Drive to classify files and apply controls based on their sensitivity levels. These added security features are the result of several factors, including Google’s “security first” philosophy, the rapid increase in remote work environments due to the pandemic, and the company’s experience with its BeyondCorp zero trust security model. In addition, Google is also increasing phishing and malware protection in Workspace. Read more at: https://tinyurl.com/ygc7yhw7 Facebook partners with Internet service providers D-VoiS and Netplus Facebook has announced new partnerships in India with Internet service providers (ISPs) D-VoiS and Netplus. These ISPs will use Facebook Connectivity’s Express Wi-Fi platform to provide public Wi-Fi hotspots in various…

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Blockchain of Thing
Telecom News

Orange announces Blockchain of Things

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Telecommunications giant Orange and technology company SmartKey have created the first Blockchain of Thing (BoT) SIM card to implement access control and other smart city functions on a mobile phone. Thanks to the new partnership, access control, smart bikes, utilities and other smart city elements will soon be available to manage through blockchain technology.   The partnership is based on the SmartKey pilot program “Rescue without Barriers”, which allows the Olsztyn city rescue services in Poland to have instant access to each safe area and building in their district using blockchain. The technology enables hospital barriers and other gates to automatically unlock and open for rescue vehicles, thereby reducing response times. This is one example of many possible access control features based on blockchain and connectivity in the licensed operator’s band, setting the scene for Orange as the first global operator to use blockchain to promote the smart cities of…

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Hollow core fiber
Telecom News

BT trials Lumenisity hollow core fiber

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BT, the UK’s largest telecoms and network provider, has launched hollow core fiber trials at the BT Labs in Adastral Park, Ipswich, in a joint venture with Lumenisity, the University of Southampton’s spin-off company and Mavenir, the Open Radio Access Network (O- RAN) mobile carrier.   The research is being carried out at BT’s research and engineering facilities, with the researchers using a 10-kilometer-long hollow-core fiber cable made by Lumenisity. This state-of-the-art network cable has a hollow, air-filled center that extends through the entirety of the cable. The hollow core fiber will be tested for a myriad of applications, such as the possible benefits to 5G networks and highly secure communications such as Quantum Key Distribution (QKD).   Reducing the latency of hollow fiber light could provide immense benefits, including high-frequency trading and reduced mobile network costs. This joint venture has revealed that the usage of hollow core fiber can…

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a quick roundup
Telecom News

A quick roundup of the news in Telecoms | Week #23

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SoftBank aims at providing connectivity from space SoftBank has announced that it will begin promoting the roll out of Non-Terrestrial Network (NTN) solutions that provide connectivity from space and the stratosphere. SoftBank NTN solutions will include the Geosynchronous Earth Orbiting (GEO) satellite NarrowBand IoT (NB-IoT) services provided by Skylo Technologies. The two companies recently agreed to cooperate in offering satellite services in Japan. SoftBank’s NTN portfolio of solutions will also include Low Earth Orbit (LEO) satellite communications provided by OneWeb, and High Altitude Platform Station (HAPS) stratospheric telecommunications platforms provided by SoftBank’s subsidiary HAPSMobile. Read more at: https://tinyurl.com/murtvfhr Black Lotus Labs uncovers hacktivist campaign Black Lotus Labs, the Lumen Technologies security threat intelligence division, has presented evidence that hacktivists have recently attacked switches and routers in a minimum of 100 organizations. The hacktivists managed to access those Internet-connected devices because of an incorrect Cisco Systems Smart Install configuration. The Black…

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