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Toll-free numbers have been a staple of business communications for decades. They allow customers to call an enterprise without incurring charges, and are a proven way to help drive growth, enhance service, expand customer knowledge, and project corporate reliability. These phone numbers have been widely adopted not only by large corporations but also by small businesses, non-profits, and government agencies, underscoring their versatility and importance across diverse sectors. Today, there are over 44 million toll-free numbers in use in the US. However, the future of toll-free phone numbers is a topic of much debate in the ever-evolving landscape of digital communications. Despite the rapid growth of internet-based communication methods such as email, social media platforms, and chatbots, toll-free numbers still hold a significant place in business communications. This article explores the uses, importance and enduring benefits of toll-free numbers, and why businesses will continue to rely on them in the…

Apple’s recent decision to adopt Rich Communication Services (RCS) has sent shockwaves through the messaging landscape, driving broader RCS adoption. RCS, an upgrade from traditional SMS, promises richer, more interactive messaging features that allow users to send high-quality media, see read receipts, and enjoy smoother conversations across devices. In this exclusive Q&A, we speak with Robert Gerstmann, Chief Evangelist and Co-Founder of Sinch, to delve into Apple’s adoption of RCS. Known for pioneering advancements in mobile enterprise communications, Gerstmann has played an instrumental role in shaping the Sinch brand and its global strategy. With over 15 years of experience, he offers an insider perspective on how Apple’s embrace of RCS could reshape messaging dynamics, bridge compatibility gaps between iOS and Android, and open new avenues for business communication. Read on as Gerstmann unpacks the opportunities and challenges of this pivotal shift in mobile messaging, offering a blueprint for businesses keen…

Swisscom’s acquisition of Vodafone Italia marks a pivotal shift in the telecom landscape, with the deal set to make it Italy’s second-largest fixed-line broadband provider. This €8 billion agreement promises operational efficiencies, substantial savings, and heightened competition, significantly impacting the VoIP landscape and telecom sector dynamics in Italy.