In the dynamic world of technology, Kate Gerwe, Chief Marketing Officer of Sinch SaaS Business Unit, possesses over 25 years of experience in marketing. In an exclusive interview, she discusses Sinch’s transformative acquisition of MessageMedia, propelling them into mobile customer engagement leadership. This synergy extends to culture, values, and over 85 integrations with CRM and e-commerce platforms. Sinch MessageMedia’s focus on small and medium-sized businesses includes a streamlined user interface and multi-channel engagement, all part of Sinch’s ambitious plan to shape the future of customer engagement.
UK’s major mobile infrastructure entities have formed the Mobile Infrastructure Forum, aiming to boost wireless connectivity across the UK and improve network rollout efficiency. Meanwhile, industry insiders are lobbying for a smoother operation process, amidst challenges like mast site location and negotiation with landlords.
VoIP readiness assessment is vital for cost-effective business communication. Define objectives, assess costs, scalability, integration, infrastructure, equipment, security, and training. Pilot testing and vendor selection are key. Develop a migration plan for a smooth transition, resulting in enhanced communication, productivity, and cost savings.
Intriguingly, SpaceX’s Starlink offers an innovative Direct to Cell feature allowing existing LTE phones to function even in remote locations – a potential boon for those often out of terrestrial coverage. With a rollout plan targeting texts by 2024, and full voice, data, and IoT compatibility by 2025, Starlink seems poised for a breakthrough. While the proposition seems formidable, concerns around possible limitations of Starlink’s proprietary technology remind us advantages of relying on industry best practices. Without disclosed pricing details, we can only anticipate how this venture will fare against other satellite connectivity contenders.
Phoenix Tower International’s acquisition of NOVEC’s German unit offers a lucrative entry point into a high-potential European market, despite a downturn in mergers and acquisitions within the tower sector. This pivotal move solidifies Phoenix Tower’s expansion strategy, leveraging Germany’s stature as Europe’s largest economy and a global wireless build-out hub. Intriguingly, Phoenix’s bold move contrasts with rivals like Cellnex, who have curbed spending due to financial pressures. This daring feat underscores the fluidity and continuous evolution in the telecommunications infrastructure sector.
Telecom giants Vodafone and Orange are breaking new ground with the first real-life 4G calls over a common shared network in an Open RAN setting. Stemming from a landmark endeavor near Bucharest, this initiative provides a glimpse into the potential strengths of an Open RAN-based network. What’s more? The progress doesn’t halt at 4G. The duo are set to soon take down another first – operating 2G and subsequently 5G, over shared Open RAN sites. Both operators see this as a model for extending mobile networks throughout rural Europe.
Google has elevated digital assistance with its AI-powered Google Assistant with Bard which assures enhanced user understanding and broad service range, an enticing departure from its voice-activated predecessor. Public access is earmarked soon, with notable privacy control assurance. Coupled with AI-centric Pixel additions, this advanced assistant optimistically envisages a future with intuitive personal AI, pushing generative AI’s benefits beyond perfecting selfies.
As Nokia unveils its latest collaboration with Brazil’s Jacto for a new private network, we see industry lines blur, with telecom revolutionizing agriculture. As expected, automation will dominate, revolutionizing production lines in Jacto’s massive smart factory. A key player in this transformation – 4.9G/LTE and 5G connectivity, allowing various aspects of manual labor to be automated. A ground-breaking stroke, this could signal the advent of a new era in Latin America’s agriculture-tech crossover. Moreover, Nokia’s innovative compact DAC private wireless offering reveals the company’s flexibility and adaptability.
In collaboration with technology giants like HPE, Casa Systems, Mavenir and Dell Technologies, Orange Spain launches Open RAN nodes allied with a cloud-native 5G SA core network. This pilot project notches a triumph in network deployment within an hour, brandishing the power of automation in modern technologies. While this showcases POTENTIAL for end-to-end virtual networks management and elevates energy efficiency, a sense of guarded optimism is needed, given a drop in Open RAN and vRAN revenues in Q2 2023.
Leading the way in private network establishment, the U.S. capitalizes on unique advantages from Citizens Broadband Radio Service (CBRS) and its innovative three-tiered spectrum approach. This nonpareil blueprint fosters efficient allocation of limited spectrum resources, empowering the expansion of private 5G networks. Riding this wave, companies like Quanta Cloud Technology and Intel synergize to create future-focused solutions, navigating challenges and setting the stage for 5G’s transformative potential.