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Top marketing tips from telecom professionals

By Aiste Kryzanovske July 5, 2021

It is imperative for every business to develop a marketing strategy that enables organizations to build long-term relationships with their customers. Developing and executing such a marketing strategy is not an easy task, especially in the ever-changing telecommunications industry. There are a myriad of ways to create and design a marketing campaign, and even more ways to manage your entire marketing strategy. To help you wade through the complex world of telecom marketing, we have searched far and wide to gather the top telecom professionals’ marketing ideas that will hopefully inspire everyone in their marketing path.Yaniv Masjedi, CMO of Nextiva, says being your own biggest competitor is the greatest motivation. “Being in such a competitive industry is a roller coaster, and at the same time, we like to see ourselves as our own biggest competitor. We aren’t striving to be like the other companies in our space because Nextiva…

Telecom News

A quick roundup of the news in Telecoms | Week #26

By Vilija Simkiene July 2, 2021

Google Cloud and Ericsson team up to deliver 5G and Edge cloud solutions for telcos The two tech giants – Google Cloud and Ericsson – have come together to jointly develop 5G and edge cloud solutions to help communications service providers (CSPs) digitally transform and unlock new enterprise and consumer use cases. Google Cloud and Ericsson are developing new solutions at Ericsson’s Silicon Valley D15 Labs, a state-of-the-art innovation center where advanced solutions and technologies can be developed and tested on a live, multi-layer 5G platform. Thomas Kurian, CEO at Google Cloud, said that organizations have a tremendous opportunity to digitally transform their businesses with 5G, using cloud capabilities like artificial intelligence and machine learning at the edge. Read more at: https://tinyurl.com/2c5sez86 DIDWW implements the STIR/SHAKEN technology The global telecommunication services provider, DIDWW, has implemented caller ID authentication through the STIR/SHAKEN set of standards. These standards act as the framework…

Telecom News

A quick roundup of the news in Telecoms | Week #25

By Rugile Bertule June 25, 2021

Call center software firm Aircall receives $120 million funding Aircall, a provider of cloud-based phone and contact center systems, has completed a $120 million Series D funding round led by Goldman Sachs Asset Management. The startup develops a cloud-based phone system for call centers, support lines and sales teams, and offers integration with Salesforce, HubSpot, Zendesk, Slack, Intercom and other popular CRM, support and communication systems. This funding will help the company to develop new products for integration with third-party tools, and in particular, industry-specific integrations. Aircall plans new offices in London and Berlin, as well as new hires in the company’s existing offices based in New York, Paris, Sydney and Madrid. Read more at: https://tinyurl.com/ruc4n8u5 Telenor and Axiata seal $15 Billion deal to merge Malaysian telecoms units Malaysian telecoms company Axiata Group Bhd. and Norway’s Telenor ASA have signed a definitive agreement to combine their mobile operations in Malaysia,…

Telecom News

A quick roundup of the news in Telecoms | Week #24

By Vilija Simkiene June 18, 2021

New security features for Google Workspace and Google Drive Google has unveiled new security tools that include client-side encryption for Workspace and several enhanced data protection features in the platform’s Drive service. The tech giant said there will be new trust rules and labels for Drive to classify files and apply controls based on their sensitivity levels. These added security features are the result of several factors, including Google’s “security first” philosophy, the rapid increase in remote work environments due to the pandemic, and the company’s experience with its BeyondCorp zero trust security model. In addition, Google is also increasing phishing and malware protection in Workspace. Read more at: https://tinyurl.com/ygc7yhw7 Facebook partners with Internet service providers D-VoiS and Netplus Facebook has announced new partnerships in India with Internet service providers (ISPs) D-VoiS and Netplus. These ISPs will use Facebook Connectivity’s Express Wi-Fi platform to provide public Wi-Fi hotspots in various…

Telecom News

A quick roundup of the news in Telecoms | Week #23

By Aiste Kryzanovske June 11, 2021

SoftBank aims at providing connectivity from space SoftBank has announced that it will begin promoting the roll out of Non-Terrestrial Network (NTN) solutions that provide connectivity from space and the stratosphere. SoftBank NTN solutions will include the Geosynchronous Earth Orbiting (GEO) satellite NarrowBand IoT (NB-IoT) services provided by Skylo Technologies. The two companies recently agreed to cooperate in offering satellite services in Japan. SoftBank’s NTN portfolio of solutions will also include Low Earth Orbit (LEO) satellite communications provided by OneWeb, and High Altitude Platform Station (HAPS) stratospheric telecommunications platforms provided by SoftBank’s subsidiary HAPSMobile. Read more at: https://tinyurl.com/murtvfhr Black Lotus Labs uncovers hacktivist campaign Black Lotus Labs, the Lumen Technologies security threat intelligence division, has presented evidence that hacktivists have recently attacked switches and routers in a minimum of 100 organizations. The hacktivists managed to access those Internet-connected devices because of an incorrect Cisco Systems Smart Install configuration. The Black…

Telecom News

A quick roundup of the news in Telecoms | Week #22

By Aiste Kryzanovske June 4, 2021

Huawei launches HarmonyOS Huawei has officially released its HarmonyOS operating system for all devices. It looks like HarmonyOS will be available on almost all Huawei devices in the coming years, and the company will describe it as an upgrade. As a next-gen smart device operating system, HarmonyOS provides a common language for connecting and collaborating across different devices, giving users a more user-friendly and secure experience. The OS uses distributed technology to meet the diverse needs of all the different devices in a single system, allowing for flexible deployment. Read more at: https://tinyurl.com/mj8j4j99 Vodafone and CityFibre expand their partnership Vodafone and CityFibre have expanded their partnership to offer Vodafone Ethernet services for business customers. In this new partnership, Vodafone will use CityFibre’s Ethernet infrastructure to provide local access to its customers. Therefore, businesses in 12 UK cities and towns will have an alternative and cost-effective High Bandwidth Ethernet service. Under…

Telecom News

A quick roundup of the news in Telecoms | Week #21

By Aiste Kryzanovske May 28, 2021

Vodafone Germany to build new base stations and 5G Vodafone Germany has announced that it will undertake more than 7,000 mobile infrastructure construction projects including 3,000 5G projects, which it estimates will support 9,000 5G antennas. The projects will take place in the current financial year, which began in April. The company says it has exceeded its 5G coverage targets by expanding the network to 25 million subscribers, and estimates that it will soon cover 30 million consumers with 5G. In addition, Vodafone has also announced that it is swapping the L3G spectrum for LTE by switching 18,000 3G sites to 4G ones this summer. Read more at: https://tinyurl.com/a5a7txbf Virgin Media shares its sustainability results Virgin Media released its latest sustainability report this week, which examines the ways that the company has supported its employees and customers during the pandemic and how it continues to deal with the climate crisis.…

Telecom News

A quick roundup of the news in Telecoms | Week #20

By Aiste Kryzanovske May 21, 2021

VCC Live partners with DIDWW VCC Live, a provider of innovative cloud-based contact center software for inbound, outbound and cross-channel contact centers, has announced a strategic partnership with global telecommunications operator DIDWW, which provides high quality VoIP and SIP trunking services to businesses and telecommunications operators around the world. As part of the partnership, VCC Live will take advantage of DIDWW’s extensive virtual telephone number coverage, which will allow VCC Lives’s contact center business to grow effectively in all geographic areas. DIDWW’s vast inventory of virtual phone numbers allows VCC Live to continue the rapid growth of their global business. Read more at: https://tinyurl.com/xhu9xheb Microsoft collaborates with O2 UK Microsoft and O2 are developing a proof-of-concept investigation to determine the benefits of on-premises Mobile Edge Computing (MEC) inside a private 5G network, focusing on security and low latency. The possible benefits of this proposed architecture are noteworthy, combining secure, high-bandwidth…

News Roundup

A quick roundup of the news in Telecoms | Week #19

By Aiste Kryzanovske May 14, 2021

Orange considers buying infrastructure assets it sold almost two decades ago Orange is considering a probable purchase of the former telecommunications infrastructure unit TDF. The company sold TDF nearly two decades ago to lessen its debt. Orange is considering combining TDF with the recently established European mast company TOTEM, as infrastructure appraisals have recently increased with interest from investors such as the US private equity firm KKR and Spain’s Cellnex. TDF, previously known as Télédiffusion de France, operates TV and radio towers, mobile sites, as well as fiber infrastructure and related services through around 19,000 sites, of which 7,300 are active. Read more at: https://tinyurl.com/2etpjpjn AT&T to modernize U.S. DOT’s network AT&T and the United States Department of Transportation (DOT) have signed a 12-year, $175 million deal to assist DOT in upgrading its IP and voice infrastructure. AT&T will supply DOT with virtual private networking and secure cloud technology, together…

Building a marketing strategy in the telecom sector

By Aiste Kryzanovske May 10, 2021

For telecommunication service providers to succeed in this fast-growing industry, it is essential to develop a marketing strategy that enables organizations to build long-term relationships with their customers. The telecommunications industry, like many other industries, is constantly changing. These changes include technological advances, market innovations, adjustments in consumer behavior and more. Telecommunications companies that listen to the market and are not stuck in their old ways are the most successful enterprises.