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Sinch, which powers meaningful conversations between businesses and their customers through its Customer Communications Cloud, today announced that Sinch MessageMedia’s industry-leading, two-way SMS and MMS capabilities are being integrated into HubSpot’s Service Hub. This new integration provides marketing, sales and service teams with a 360-degree view of customers’ communications all within the platform, ensuring full visibility across their business and consistent message delivery across channels. 

Illinois-based communications services provider HTC has joined forces with Ribbon Communications Inc., a global leader in real-time communications technology and IP optical networking solutions. The collaboration aims to modernize and fortify HTC’s network infrastructure through the implementation of Ribbon’s cutting-edge IP Wave solutions.

Vocus, a well-known fibre operator in Australia, is in high-stakes discussions for a $4.2 billion bid on crucial assets of TPG Telecom, including Vision Network, its wholesale infrastructure arm. Although the deal is far from done, Vocus’ ambitious plans to strengthen its market presence make it a possible game-changer in Australia’s rapidly evolving telecommunications landscape. The telecom industry keenly observes how this potential acquisition will shape the competitive arena.

In an intriguing development, T-Mobile US will undergo a noteworthy operational shift. This involves a 7% workforce reduction, essentially 5,000 jobs, largely affecting corporate and redundant roles. This maneuver, stated by CEO Mike Sievert, aims to lessen costs in customer acquisition and retention while propelling operational efficiency. Amid a previous triumphant Q2 report, this unexpected announcement leaves a nuanced taste among the telecom firm’s workforce, promising an enthralling evolution for attentive stakeholders and observers.

Reports indicate covert Huawei involvement in the establishment of chip plants to bypass US export controls. These allegations stem from Huawei’s shift to predominantly Chinese suppliers due to trade restrictions, despite their struggle to match the performance of manufacturers like TSMC and Samsung. Amidst ongoing US-China tensions, this move could potentially provoke a stronger stance from the US against sanction violators, reshaping the telecommunications landscape.

Delving into a recent decision by the Advertising Standards Authority (ASA), we uncover the reasoning behind a stop order on EE’s 5G-related adverts, which competitors said lacked clarity on EE’s claims to operate the ‘UK’s No.1 5G network’. Without fully revealing the specifics of this heated dispute, let’s dive into selected highlights of the adjudication, considering various past incidents and the industry’s ongoing dialogue surrounding telco advertising transparency.

AT&T has delicately entered the 5G fixed-wireless access (FWA) industry with its Internet Air product, targeting a specific demographic and remaining wary of impacting its mobile and fibre operations. Discussing the challenges and benefits of this strategic approach, we examine its potential against market leaders T-Mobile and Verizon. Are they being too cautious? Are they possibly missing out on the emerging FWA boom in the U.S?.

Norway’s Telenor pushes forward with a dramatic leadership change aimed at augmenting its growth trajectory in line with its 2025 vision. Notable moves include former Head of Telenor Asia, Jørgen C. Arentz Rostrup, stepping in as Head of Telenor Nordics, while his predecessor Petter-Børre Furberg takes over his former position. Google Cloud’s ex-head of telecoms, Amol Phadke, also joins the team as EVP and group CTO, with a focus on technology transformation.