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You’re on a sales call, the kind where the stakes feel high, and you’re hoping to turn a prospect into a client. You’ve got your script, a solid understanding of your product, and you’re ready to pitch. But as the conversation unfolds, you can sense the prospect pulling away – maybe it’s the tone of your voice, the timing of your pitch, or something you can’t quite put your finger on. What if we told you that the key to boosting your sales performance isn’t just in your pitch or your product knowledge, but in understanding the psychology behind human decision-making? With virtual communication becoming the norm, VoIP tools are essential for sales teams. Combine these tools with insights from psychology, and you can transform the way you approach selling. The Mindset Shift Before we dive into the specific tactics, let’s talk about mindset. The most successful sales professionals don’t…

Sinch, which is pioneering the way the world communicates through its Customer Communications Cloud, today announced that it is paving the way for the transformation of emergency communications with its advanced Next Generation 911 (NG911) technology. By integrating a wide range of multimedia options — such as voice calls, real-time text (RTT), internet of things (IoT) data and video — Sinch enhances accessibility and ensures more reliable and comprehensive communication than voice-only 911 services. These NG911 innovations ensure first-responders receive mission-critical, real-time data, improving response times and public safety.