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Toll-free numbers have been a staple of business communications for decades. They allow customers to call an enterprise without incurring charges, and are a proven way to help drive growth, enhance service, expand customer knowledge, and project corporate reliability. These phone numbers have been widely adopted not only by large corporations but also by small businesses, non-profits, and government agencies, underscoring their versatility and importance across diverse sectors. Today, there are over 44 million toll-free numbers in use in the US. However, the future of toll-free phone numbers is a topic of much debate in the ever-evolving landscape of digital communications. Despite the rapid growth of internet-based communication methods such as email, social media platforms, and chatbots, toll-free numbers still hold a significant place in business communications. This article explores the uses, importance and enduring benefits of toll-free numbers, and why businesses will continue to rely on them in the…

Sinch, which is pioneering the way the world communicates through its Customer Communications Cloud, has released its predictions for the 2024 Black Friday and Cyber Monday (BF/CM) shopping season. Based on insights from Sinch’s 2024 Consumer BF/CM Survey, conducted across the US, UK, Spain, France, Germany, Brazil, and Australia, the company forecasts that this year’s shopping trends will be dominated by personalization, conversational commerce, and secure communication technologies.