A new study led by Juniper Research predicts that over the next five years, Over-the-top (OTT) voice service providers will increase their profits by five times, reaching over $10 billion by 2020. The research ‘Future Voice Strategies: mVoIP, Carrier OTT, WebRTC, HD Voice & Video Calling 2015-2020’ argues that as 4G network rollouts accelerate, OTT voice providers such as Skype and WhatsApp will significantly increase its traffic and revenue potential, thus enabling them to offer high-quality VoIP (Voice over Internet Protocol) calls. The study points out that since most VoIP services are offered as a free or low-cost service, most OTT operators generate little profit. Subsequently, they need to focus on developing new revenue streams, by offering other value added services such as in-app purchases or social networking platforms. According to the research, as a result of OTT voice activity, traditional voice service operators will see their profits decline drastically.…
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