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In the dynamic world of technology, Kate Gerwe, Chief Marketing Officer of Sinch SaaS Business Unit, possesses over 25 years of experience in marketing. In an exclusive interview, she discusses Sinch’s transformative acquisition of MessageMedia, propelling them into mobile customer engagement leadership. This synergy extends to culture, values, and over 85 integrations with CRM and e-commerce platforms. Sinch MessageMedia’s focus on small and medium-sized businesses includes a streamlined user interface and multi-channel engagement, all part of Sinch’s ambitious plan to shape the future of customer engagement.

IBM and AWS are joining forces to enhance generative AI solutions. IBM Consulting will train 10,000 consultants in AWS generative AI by 2024, offering services like Contact Center Modernization with Amazon Connect. Sinch is partnering with Webex by Cisco to launch Sinch Calling with Webex, an integrated product combining messaging, meetings, and voice capabilities. Ooma is expanding its services to the Asia Pacific region to support IWG’s work solutions, providing phone and unified communications services. Connectbase is expanding data capabilities in The Connected World platform, offering detailed tenancy data for network operators expanding in the UK and Ireland.

SpaceX’s Starlink is paving the way for direct-to-mobile services, thanks to a progressive partnership with T-Mobile. Going beyond termianls, the ambitious endeavor could allow unmodified smartphones to directly connect with satellites. Beginning with text messaging in 2024, comprehensive voice and data services are slated to follow in 2025. However, AT&T and the Rural Wireless Association express concerns about possible interference with commercial networks, prompting fierce debate over the fine lines of regulatory procedures.

EXA Infrastructure, the largest dedicated digital infrastructure platform connecting Europe and North America, today announced it has added a fifth transatlantic route to its network footprint with the addition of the Dunant cable, connecting the US and Europe via a southern corridor across the Atlantic. This new route complements EXA’s existing cables, connecting Paris and Bordeaux in France to the large data centre clusters of Virginia Beach, Richmond and Ashburn in the US. This new route offers excellent diversity from other transatlantic cables, as well as connecting to EXA’s extensive European backbone onwards to Madrid, Barcelona and Marseille via differentiated routes.

Samsung’s 5G CBRS Strand Small Cell solution empowers cable operators by providing a quick, cost-effective method for deploying 5G data-offloading capabilities. Field-tested and now commercially available, this compact solution has been deployed with Comcast, supporting their goal of efficient data traffic offloading and improved 5G connectivity.

Telecommunication giant BT, in collaboration with Nokia and MediaTek, is exploring the potential of 5G Reduced Capability (RedCap) for Internet of Things (IoT) applications. Recently conducted trials at BT’s research centre aimed at uncovering new use-cases for this technology, which, simplified and less complex than 4G, promises a more efficient IoT ecosystem. As suggested by BT’s Chief Networks Officer, Greg McCall, the RedCap technology could “unlock a new wave of innovation” within the 5G landscape.