Juniper Research, in partnership with VOX Solutions, delves into the increasingly critical issue of Artificially Inflated Traffic (AIT) and SMS Trashing impacting the global business messaging sector. The report divulges disconcerting figures, with fraudulent activities such as AIT significantly bolstering operational costs and potentially costing enterprises an alarming $60 million annually.
A recent study conducted by Juniper Research, a renowned telecommunications authority, has revealed that the escalating costs of SMS authentication services and the emergence of fraudulent activities are poised to curtail the demand for SMS-based authentication among enterprises. As a result, telecommunications operators are projected to witness a mere 4% increase in traffic in 2024, in stark contrast to the average annual growth rate of 10% observed over the past five years.
