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Apple’s recent decision to adopt Rich Communication Services (RCS) has sent shockwaves through the messaging landscape, driving broader RCS adoption. RCS, an upgrade from traditional SMS, promises richer, more interactive messaging features that allow users to send high-quality media, see read receipts, and enjoy smoother conversations across devices. In this exclusive Q&A, we speak with Robert Gerstmann, Chief Evangelist and Co-Founder of Sinch, to delve into Apple’s adoption of RCS. Known for pioneering advancements in mobile enterprise communications, Gerstmann has played an instrumental role in shaping the Sinch brand and its global strategy. With over 15 years of experience, he offers an insider perspective on how Apple’s embrace of RCS could reshape messaging dynamics, bridge compatibility gaps between iOS and Android, and open new avenues for business communication. Read on as Gerstmann unpacks the opportunities and challenges of this pivotal shift in mobile messaging, offering a blueprint for businesses keen…

Recent data reveals a promising resurgence in the global smartphone market, with Samsung and mass-market mobile phone brands spearheading the rebound while Apple faces challenges in keeping pace. According to Canalys, smartphone sales worldwide reached 296.2 million units in the first quarter of the year, marking a notable 10% increase compared to the previous year. This growth signifies the market’s first positive double-digit year-on-year figure since early 2021, reflecting better-than-expected performance.

According to Counterpoint’s Market Pulse Service, China’s overall smartphone sales saw a modest 1.5% year-on-year growth in Q1 2024, marking a second consecutive quarter of positive growth. Notably, Huawei experienced a remarkable 69.7% year-on-year increase in market share, solidifying its position in the market. This growth was attributed to Huawei’s successful launch of the 5G-capable Mate 60 series and its enduring brand reputation, particularly in the premium segment priced above $600. In contrast, Apple witnessed a 19.1% year-on-year decline in market share during the same period, partly due to Huawei’s gains in this segment.