The UK’s Advertising Standards Authority (ASA) has clamped down on misleading broadband pricing ads by major telecoms like BT and Virgin Media, emphasizing the need for transparency in voip services. This initiative against “greedflation” compels providers to clearly present potential voip mid-contract price hikes.
Vodafone has faced a major setback as the Advertising Standards Authority (ASA) ordered the discontinuation of three ads deemed misleading. These ads claimed Vodafone offers identical broadband to BT at a lower price, which BT disputed. The ASA upheld BT’s complaint, emphasizing that network performance varies due to different hardware and technology.
