BRANDING Archives | VoIP Review

For the first time in over 60 years, Nokia, the Finnish manufacturer of telecom equipment, has unveiled its redesigned logo and brand identity. This shift underlines Nokia’s focus on fast expansion and its move away from the smartphone market towards corporate technologies. The new logo is made up of five distinct forms that create the word NOKIA, with the customary blue color of the previous logo being replaced with a variety of colors depending on the application. Nokia’s CEO, Pekka Lundmark, stated that the company’s focus had switched from selling equipment to telecom operators, to selling equipment to enterprises. The company intends to expand its service provider business, although its primary focus is currently on selling equipment to non-telecom businesses. Lundmark also stated that he plans to reassess the growth paths of Nokia’s various businesses, including divestment strategies if required. Nokia intends to expand into factory automation and…

Top marketing tips from telecom professionals

By Aiste Kryzanovske July 5, 2021

It is imperative for every business to develop a marketing strategy that enables organizations to build long-term relationships with their customers. Developing and executing such a marketing strategy is not an easy task, especially in the ever-changing telecommunications industry. There are a myriad of ways to create and design a marketing campaign, and even more ways to manage your entire marketing strategy. To help you wade through the complex world of telecom marketing, we have searched far and wide to gather the top telecom professionals’ marketing ideas that will hopefully inspire everyone in their marketing path.Yaniv Masjedi, CMO of Nextiva, says being your own biggest competitor is the greatest motivation. “Being in such a competitive industry is a roller coaster, and at the same time, we like to see ourselves as our own biggest competitor. We aren’t striving to be like the other companies in our space because Nextiva…

Building a marketing strategy in the telecom sector

By Aiste Kryzanovske May 10, 2021

For telecommunication service providers to succeed in this fast-growing industry, it is essential to develop a marketing strategy that enables organizations to build long-term relationships with their customers. The telecommunications industry, like many other industries, is constantly changing. These changes include technological advances, market innovations, adjustments in consumer behavior and more. Telecommunications companies that listen to the market and are not stuck in their old ways are the most successful enterprises.