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It is imperative for every business to develop a marketing strategy that enables organizations to build long-term relationships with their customers. Developing and executing such a marketing strategy is not an easy task, especially in the ever-changing telecommunications industry. There are a myriad of  ways to create and design a marketing campaign, and even more ways to manage your entire marketing strategy.   To help you wade through the complex world of telecom marketing, we have searched far and wide to gather the top telecom professionals’ marketing ideas that will hopefully inspire everyone in their marketing path.Yaniv Masjedi, CMO of Nextiva, says being your own biggest competitor is the greatest motivation. “Being in such a competitive industry is a roller coaster, and at the same time, we like to see ourselves as our own biggest competitor. We aren’t striving to be like the other companies in our space because Nextiva…

For telecommunication service providers to succeed in this fast-growing industry, it is essential to develop a marketing strategy that enables organizations to build long-term relationships with their customers. The telecommunications industry, like many other industries, is constantly changing. These changes include technological advances, market innovations, adjustments in consumer behavior and more. Telecommunications companies that listen to the market and are not stuck in their old ways are the most successful enterprises. Telecom providers market their products and services to individual consumers, business customers and other carriers. Marketing methods vary from sector to sector. The goal of telecom marketing is to get the most revenue from your network and increase customer loyalty. Consequently, the most important objective of a marketer is to build strong relationships with customers through various marketing channels. Digital Marketing One way for companies in this sector to begin building its marketing plan, is to develop an…