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AT&T’s strategic focus on fixed broadband is reshaping their approach to customer retention, as emphasized by CEO John Stankey at the UBS Global Media & Communications Conference. With growing competition from Verizon and T-Mobile, AT&T aims to harness fiber’s potential for converged services and target underserved demographics, ensuring a competitive edge.

Virgin Media O2 has rapidly extended its high-speed broadband and mobile network in Scotland, reaching half the population. By investing £330 million, the company has enhanced its ultrafast broadband, covering over 1.5 million homes and businesses. While VMO2 claims to be the largest gigabit provider, Openreach’s previous announcements create competitive uncertainty in the region.