In an exciting development for the telecommunications industry, EE has officially opened the doors to its brand-new Experience store in Gateshead, marking the beginning of an ambitious rollout plan. This store is the first in a series, with the company planning to launch over ten Experience stores across the country within the next year.
Diving deep into Ookla’s RootMetrics’ study reveals a thorough testing of UK mobile networks, with EE claiming the Overall RootScore Award, outperforming in reliability, accessibility, and offering a network speed almost twice as fast as its nearest rival. However, when it came to 5G performance, the laurel went to Three UK in an intense rivalry.
Explore EE’s new ‘everything app’, aiming to centralize device sales and manage subscriptions. This all-encompassing platform offers the ability to purchase gaming accessories or trade devices. Alongside this, EE has introduced enhanced broadband and mobile packages, and a focus on personalized customer service. As the company confidently adjusts to its innovative role within the telecommunications landscape, competitors are left needing to pick up the pace.
The UK’s popular Lake District, plagued by poor mobile service, is set for an upgrade with EE boosting its masts’ performance. The upgrades, part of the ambitious Shared Rural Network program, will improve coverage across less-accessible communities, attempting to achieve 95 percent UK coverage by 2025. While enhancing connectivity in the countryside, meeting an impending 2G and 3G network phase-out, these improvements respect the natural landscape and cater to rural communities’ unique needs. This project is hailed for supporting local lifestyles, businesses, tourism and potentially enabling fresh opportunities.
Delving into a recent decision by the Advertising Standards Authority (ASA), we uncover the reasoning behind a stop order on EE’s 5G-related adverts, which competitors said lacked clarity on EE’s claims to operate the ‘UK’s No.1 5G network’. Without fully revealing the specifics of this heated dispute, let’s dive into selected highlights of the adjudication, considering various past incidents and the industry’s ongoing dialogue surrounding telco advertising transparency.
UK operator EE boosts mobile connectivity for summer events with 125 temporary 4G and 5G masts, enhancing download speeds and coverage for attendees. As live events flourish, the challenge for operators is monetizing these network improvements.
Virgin Media O2 exposes a £500m issue in the mobile industry, accusing competitors EE, Vodafone, and Three of confusing contracts and overcharging postpaid customers. As demands for transparency grow, collaboration could lead to a more consumer-friendly market.
EE enhances 4G coverage by deploying small cells across UK towns and cities, reducing congestion and increasing capacity in high traffic areas. Utilizing advanced network analytics and Nokia’s 4G technology, EE aims to seamlessly integrate small cells into its future 5G network.
BT to make EE its flagship brand BT Group has announced intentions to make EE its main consumer-facing brand. This move is intended to streamline the mobile operator’s service while also propelling the company into new areas of convergence. The BT brand will be more focused on consumers who utilize standalone broadband and telephone services, while BT Sport will remain unchanged. BT will also continue to be the name for its Enterprise and Global divisions. Read more at: https://tinyurl.com/bdk4ef3k NTT and Sky Perfect JSAT forma joint venture NTT and SKY Perfect JSAT have agreed to form a joint venture company to increase humanity’s use of space. The formation of the joint venture is a significant step toward the construction of the space-integrated computer network specified in the two companies’ partnership agreement of 2021. The collaboration will help to advance the global space industry and promote the achievement of a sustainable…
EE is the first mobile operator to launch a 5G network trial site in the UK. The BT owned telco has based its testing predominantly using Huawei network equipment, coupled with the 3.4GHz spectrum it bought at the UK communications regulator (Ofcom) auction. The aim of this trial is to evaluate the behavior and performance of 5G technology in real-life settings outside of the testing lab. The initial trial is located in the Montgomery Square area of Canary Wharf, London, where more than 150,000 people pass through on a daily basis. It might seem strange that a practical trial has been started with no commercially available 5G devices, but the end goal is to evaluate the 5G spectrum and to test devices for performance, speed and coverage in areas with traditionally high 4G mobile network usage. “This live trial is a big step forward in making the benefits…
