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Most progressive and forward-thinking companies employ advanced technologies when trying to find new ways to strengthen commercial relationships and reinforce their business processes to promote growth. In today’s global digital world, telephony has become much more than just communications – it promotes innovation, efficiency, flexibility and integration. While more and more companies are seeking to adopt modern, cost-effective communication technology such as VoIP (Voice over Internet protocol), the task of communicating with customers and taking care of their needs is often accomplished using advanced and high-tech CRM (customer relationship management) solutions. VoIP-CRM integrations allow cloud VoIP providers to connect their customer’s CRM accounts with the implemented business phone systems, and exchange data between the two platforms. Let’s analyze the benefits of CRM and phone system integration, and the smart communication models for business that offer the combination of VoIP and CRM. The concept of VoIP-CRM integration In general, CRM…