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SCAM CALLS

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BT’s Enhanced Call Protect service has revolutionized phone scam prevention on their Digital Voice platform. Leveraging hi-tech software and artificial intelligence, BT has blocked 2.4 million scam calls since May 2024. Collaborating with Hiya, the service employs machine learning to enhance scam detection, ensuring customers remain secure from vishing threats.

In an era where voice calls still hold a significant place, a rising wave of voice fraud threatens to shatter this trust. With a shocking 16% of UK consumers falling victim to phone scams last year, global figures paint a worrisome picture. The fact that this issue is not fleeting, the average UK consumer receiving roughly four fraudulent calls per month in 2023, only heightens the concerns.

Ofcom, the UK’s telecom regulator, wields new measures to curb fraudulent calls and misuse of Calling Line Identification data internationally. This initiative directly targets scammers exploiting loopholes to feign UK numbers. While exceptions exist for legitimate overseas use, maintaining the balance without obstructing genuine calls is an imperative yet challenging pursuit.

In a collective effort to combat the rampant issue of scam calls, the Federal Trade Commission (FTC) joined forces with the Federal Communications Commission (FCC), state attorneys general, and various state and federal agencies to announce “Operation Stop Scam Calls” on July 18. This initiative brought together 102 participants, resulting in a total of 180 enforcement actions taken at the state and federal levels.