Unveiling the hidden importance of fibre optic cables in delivering quality and reliable internet services, we spotlight Prysmian, European industry front-runner. Delving into the connection between prudent cable choice and tangible savings in network installation, while highlighting the formidable costs of cable failures. Prysmian’s commitment to innovation shines in miniaturising cables without compromise, resulting in practical and ecological benefits. Prysmian’s Telecom Business Director is set to reveal more insights at the Connected Britain Conference.