Recent data reveals a promising resurgence in the global smartphone market, with Samsung and mass-market mobile phone brands spearheading the rebound while Apple faces challenges in keeping pace. According to Canalys, smartphone sales worldwide reached 296.2 million units in the first quarter of the year, marking a notable 10% increase compared to the previous year. This growth signifies the market’s first positive double-digit year-on-year figure since early 2021, reflecting better-than-expected performance.
