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Reports from Reuters suggest that Saudi Arabia’s STC group is contemplating a significant move in the European telecom market by considering the acquisition of United Group, a prominent player in both telecommunications and pay-TV sectors. Citing three anonymous sources familiar with the discussions, the potential takeover could mark a substantial shift in the industry landscape.

United Group’s series of acquisitions in Bulgarian telecommunications raises intrigue, drawing attention especially from vigilant industry veterans like A1 Group and PPF Group. The tacit consent of the Bulgarian Commission on Protection of Competition allowing Vivacom to absorb Networks-Bulgaria and six other telecom firms, potentially empowers Vivacom with unprecedented control over TV distribution and the ISP market.