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Vodafone UK and Virgin Media O2 have announced a pivotal agreement to extend and enhance their mobile network sharing for over a decade. This transformative partnership, contingent on regulatory approval, promises significant improvements in network quality and coverage, benefiting millions of customers and boosting the competitive landscape of UK mobile markets.

Virgin Media O2, a leading British broadband and mobile operator, in collaboration with its shareholder Liberty Global, has embarked on a pioneering venture with the introduction of its Smart Pole Trial. This innovative project sees the deployment of 4G and 5G-capable smart poles across the UK, aimed at enhancing mobile network coverage and capacity significantly.

In a significant boost to rural connectivity, Virgin Media O2 has recently achieved a landmark in the Shared Rural Network (SRN) initiative by completing upgrades or constructing 100 sites under its management. This development is set to offer unprecedented mobile coverage quality to rural communities, benefiting not just its own customers but also those of Three and Vodafone, thanks to a collaborative effort to enhance infrastructure.

Forging a powerful alliance, Virgin Media O2 and Tesco affirm a ten-year extension of their two decade-long partnership, potentially marking a new era for Tesco Mobile, UK’s leading mobile virtual network operator. With over 5.5 million customers, and a recent 9.4% increase in sales generating £970 million in revenues, this joint venture shows no signs of slowing down.

In a bid to promote digital inclusion and ease the financial burden on its customers, Virgin Media O2, the UK’s second-largest telecoms operator, has taken significant steps to raise awareness of social tariffs. The company, with a customer base of 5 million broadband and TV users, is now including information on its Essential Broadband and Essential Broadband Plus tariffs in the monthly bills of all its customers.