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The excellent 20-year collaboration between FC Bayern and Deutsche Telekom (DT) has been extended to 2027. The two partners will keep delighting German record champions’ supporters with cutting-edge services and deals. Although no specifics were provided, the German duo said that the agreement would increase the appeal of the telecom operator’s brand and foster technical advancement in the game. With this relationship, DT hopes to keep fans interested in its products and services while also gaining access to unique material that it would presumably show on its FC Bayern.tv channel on MagentaTV subscription platforms. The telecoms corporation has been the primary sponsor of the Allianz Arena since 2002, appearing on jerseys and advertising boards among other things. The concurrent development of both brands into major global players has been accompanied by a number of collaborative projects and innovations. Oliver Kahn, FC Bayern CEO, commented: “We’re very happy…

News Roundup

A quick roundup of the news in Telecoms | Week #24

By Aiste Kryzanovske June 17, 2022

Intel and Exfo release tool for 5G issue detection Operators will be able to monitor a 5G network in real time thanks to a new solution developed by Exfo, a Canadian telecommunications testing company, and Intel, a US chip manufacturer. The new service, dubbed “Exfo’s full-stack assurance solution,” is marketed as a way for 5G network operators to detect and correlate service degradation concerns.The software is said to combine system, monitoring, and telemetry data flows, monitor them in real time, and respond quickly if a fault is detected. Read more at: https://tinyurl.com/9x66wd2z Qualcomm’s €1 billion antitrust punishment lifted Qualcomm was fined €997 million by the EU in 2018, in what was considered as a major victory for regulators over ‘big tech.’ The General Court, Europe’s second-highest court, has now overruled this order. The complaint concerns Qualcomm’s payments to Apple running into the billions of dollars between 2011 and 2016 to…

Building a marketing strategy in the telecom sector

By Aiste Kryzanovske May 10, 2021

For telecommunication service providers to succeed in this fast-growing industry, it is essential to develop a marketing strategy that enables organizations to build long-term relationships with their customers. The telecommunications industry, like many other industries, is constantly changing. These changes include technological advances, market innovations, adjustments in consumer behavior and more. Telecommunications companies that listen to the market and are not stuck in their old ways are the most successful enterprises.

Telecom News

SoftBank unit to invest in Line integration

By Aiste Kryzanovske March 2, 2021

The SoftBank Group’s subsidiary Z Holdings has announced that after completing a merger with the popular messaging app Line, it will invest $4.7 billion into the venture and hire 5,000 artificial intelligence engineers over the next five years. The merger of the two Japanese companies has been in the works since 2019, but was delayed by issues related to Covid-19. The main business areas of the company will be communication and social media, electronic and mobile commerce, along with online search and advertising. With the launch of their new services and collaborations with companies such as for online advertising, the joint establishment aims to generate $18.7 billion in revenue and $2 billion in operating profit in the fiscal year 2023. Softbank Corp. and Naver Corp., the South Korean IT giant and major shareholder of Line, will each contribute 50 percent of capital required for the new intermediate holding…

People & Interviews

Mastering growth marketing in the telecom world – Yaniv Masjedi, CMO at Nextiva

By Vilija Simkiene September 23, 2020

The greatest motivation to move forward is to see your own company as your biggest competitor, says Yaniv Masjedi, a visionary and compelling marketing leader at Nextiva. The company’s Chief Marketing Officer since 2008, Yaniv Masjedi has been working to create strategies that drive awareness, strengthen the Nextiva brand, and share the story of the company’s unique customer-centric culture, known as “Amazing Service”. Yaniv Masjedi also initiates and manages programs related to brand management, demand generation and advertising. Read the full interview with this marketing guru to discover his core business principles, what drives the growth of a company, and what are the key factors in measuring success. My career began in sales, and having that background helped me tremendously when I decided to take the leap into marketing. With my sales background, I’m always thinking about how I can improve the experience for prospects, customers, and our sales…

Telecom News

A quick roundup of the news in Telecoms | Week #38

By Aiste Kryzanovske September 18, 2020

Deutsche Telekom will move 18 million users to the cloud Deutsche Telekom has announced that 18 million of its fixed voice customers will soon have their services moved to a new cloud-based telephony platform. The company currently has a next-generation IP multimedia subsystem (NIMS) deployed in telco’s data centers throughout Germany. The platform promises to deliver services faster and more efficiently by automatically allocating voice capacity on the network as needed. The deployment of cloud telephony is a logical next step in Deutsche Telekom’s all-IP strategy, which the company has been pursuing for years. Read more at: https://tinyurl.com/y3oxa9wq ClearlyIP releases a new mobile softphone Telecommunications company ClearlyIP has released “Clearly Anywhere”, a mobile softphone that provides easy mobile integration into FreePBX-based systems. This application is designed for Android and iOS devices, allowing system administrators to quickly set up, configure, and deploy cross functional software that clients closely incorporate with an…

Telecom News

A quick roundup of the news in Telecoms | Week #36

By Vilija Simkiene September 6, 2019

Apple iOS 13 Launch Confirmed: 5 iPhone Security Features Coming This Month As the tech company that really cares about its user’s privacy, Apple attempts to differentiate itself from Facebook, Google and Amazon, and is bringing a number of massive improvements to the company’s iOS operating system this month. One of the biggest improvements is that the security enhanced Apple iOS 13 will not let Facebook and WhatsApp apps run VoIP in the background when the programs aren’t actively in use. Also, the system will send alerts about any apps that track user’s location and let an app access the location only once. Read more at: https://tinyurl.com/y4w8rj92 Samsung’s Exynos 980 chip is a processor and 5G modem in one The Korean tech giant has introduced its first 5G-integrated mobile chipset Exynos 980. This AI mobile processor combines a 5G modem and mobile application processor in a single chip, thus allowing…

Telecom News

Google punished in France for violating the GDPR

By Vilija Simkiene January 24, 2019

The National Data Protection Commission (CNIL), France’s data protection office, has imposed a fine of €50 million against Google LLC for breaching the European Union online data privacy rules. This is the first major case where a fine is being imposed under the EU’s stringent General Data Protection Regulation (GDPR) that came into force last year. The French watchdog found the US search engine giant guilty of “lack of transparency, inadequate information, and lack of valid consent regarding ad personalisation.” This case stems from concerns that were raised over Google’s applied methods of collecting data, and the lack of clear options provided for the users to consent to personalised ads. “The general structure of the information chosen by the company does not enable [it] to comply with the Regulation,” read a CNIL statement. “Essential information, such as the data processing purposes, the data storage periods or the categories…