The excellent 20-year collaboration between FC Bayern and Deutsche Telekom (DT) has been extended to 2027. The two partners will keep delighting German record champions’ supporters with cutting-edge services and deals.
Although no specifics were provided, the German duo said that the agreement would increase the appeal of the telecom operator’s brand and foster technical advancement in the game.
With this relationship, DT hopes to keep fans interested in its products and services while also gaining access to unique material that it would presumably show on its FC Bayern.tv channel on MagentaTV subscription platforms. The telecoms corporation has been the primary sponsor of the Allianz Arena since 2002, appearing on jerseys and advertising boards among other things. The concurrent development of both brands into major global players has been accompanied by a number of collaborative projects and innovations.
Oliver Kahn, FC Bayern CEO, commented: “We’re very happy that Deutsche Telekom has been at FC Bayern’s side for 20 years. Telekom stands for innovation in a multimedia world, for innovation, for being forward-thinking. Together we have already experienced a unique success story. Our aim is to continue to set standards in sport and beyond – and we have succeeded once again with this contract extension.”
“FC Bayern Munich and Deutsche Telekom have written an amazing success story in the last 20 years. We’re very proud of these joint successes and the many milestones. Thanks to the enormous media presence, innovative energy and the effects of that, our partnership is worth many times over what we put into it together,” said Michael Hagspihl, Senior Vice President Global Strategic Projects and Marketing Partnerships at Deutsche Telekom.
The operator is a frequent technology partner for numerous other German football teams, and it provides a variety of other sports material on its different streaming platforms. As such, this news is a natural expansion of the telco’s relationship with the German football club.