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In the dynamic world of technology, Kate Gerwe, Chief Marketing Officer of Sinch SaaS Business Unit, possesses over 25 years of experience in marketing. In an exclusive interview, she discusses Sinch’s transformative acquisition of MessageMedia, propelling them into mobile customer engagement leadership. This synergy extends to culture, values, and over 85 integrations with CRM and e-commerce platforms. Sinch MessageMedia’s focus on small and medium-sized businesses includes a streamlined user interface and multi-channel engagement, all part of Sinch’s ambitious plan to shape the future of customer engagement.

In a groundbreaking move, Genesys, a pioneer in AI-powered experience orchestration, has unveiled a strategic collaboration with Salesforce, the leading AI CRM provider. This partnership aims to revolutionize the way businesses manage their data, agents, bots, and communication channels to create more intelligent end-to-end experiences for both customers and employees.

Leading cloud communication and contact center solutions provider, 8×8, Inc., has unveiled an enhancement to its Intelligent Customer Assistant platform, introducing voice-powered conversational AI. This addition augments the already robust conversational AI self-service capabilities of 8×8’s platform, enabling businesses to seamlessly deliver both straightforward and intricate experiences through digital and voice channels.

Sinch, which powers meaningful conversations between businesses and their customers through its Customer Communications Cloud, today announced that Sinch MessageMedia’s industry-leading, two-way SMS and MMS capabilities are being integrated into HubSpot’s Service Hub. This new integration provides marketing, sales and service teams with a 360-degree view of customers’ communications all within the platform, ensuring full visibility across their business and consistent message delivery across channels. 

Five9, the renowned provider of the Intelligent CX Platform, has unveiled its plans to acquire Aceyus, a prominent player in advanced data integration and analytics. The announcement comes as Five9 continues to bolster its capabilities and expand its market presence in the realm of customer experience solutions. Aceyus is recognized for its comprehensive suite of pre-built integrations, which enable the aggregation of data from various sources.

Communication is essential for any business, whether it is to connect with customers, partners, suppliers, or employees. One of the leading providers of cloud-based communication solutions is Voicenter, an innovative international tech-telephony company that develops a wide variety of communication platforms based on secure cloud technologies.

Cloud Group NV has emerged as a key player, reshaping the way businesses communicate and collaborate. Founded in 2014 by three visionary partners, Cloud Group has quickly risen to prominence in the Belgian market. I had the opportunity to interview ​​Mike Mol, the Founder and Chief Sales Officer of Cloud Group NV and dive into the story behind Cloud Group, their unique value proposition, and their plans for the future.