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In the dynamic world of technology, Kate Gerwe, Chief Marketing Officer of Sinch SaaS Business Unit, possesses over 25 years of experience in marketing. In an exclusive interview, she discusses Sinch’s transformative acquisition of MessageMedia, propelling them into mobile customer engagement leadership. This synergy extends to culture, values, and over 85 integrations with CRM and e-commerce platforms. Sinch MessageMedia’s focus on small and medium-sized businesses includes a streamlined user interface and multi-channel engagement, all part of Sinch’s ambitious plan to shape the future of customer engagement.

IBM and AWS are joining forces to enhance generative AI solutions. IBM Consulting will train 10,000 consultants in AWS generative AI by 2024, offering services like Contact Center Modernization with Amazon Connect. Sinch is partnering with Webex by Cisco to launch Sinch Calling with Webex, an integrated product combining messaging, meetings, and voice capabilities. Ooma is expanding its services to the Asia Pacific region to support IWG’s work solutions, providing phone and unified communications services. Connectbase is expanding data capabilities in The Connected World platform, offering detailed tenancy data for network operators expanding in the UK and Ireland.

SpaceX’s Starlink is paving the way for direct-to-mobile services, thanks to a progressive partnership with T-Mobile. Going beyond termianls, the ambitious endeavor could allow unmodified smartphones to directly connect with satellites. Beginning with text messaging in 2024, comprehensive voice and data services are slated to follow in 2025. However, AT&T and the Rural Wireless Association express concerns about possible interference with commercial networks, prompting fierce debate over the fine lines of regulatory procedures.

Telinta, a global leader in cloud-based softswitch and billing solutions for VoIP service providers, today announced new capabilities for its Encrypted VoIP solution, adding encryption for its TeliGlobeTM Mobile Softphone application. This enhancement gives Telinta customers the option to encrypt both SIP signaling and media for Mobile VoIP calling with TeliGlobe.  The solution can offer end-to-end encryption for on-net calling.

VoIP continues its growth trajectory, serving both businesses and individuals for internet-based calls and messaging. Predictions for the next decade include 5G integration, AI-driven enhancements, IoT synergy, and mobile VoIP expansion. VoIP adoption will increase globally, cybersecurity investments will rise, and it will be integral to customer-centric strategies. Ultimately, VoIP may replace PSTN, undergo infrastructure improvements, and remain promising with 5G and AI advancements.

Google has elevated digital assistance with its AI-powered Google Assistant with Bard which assures enhanced user understanding and broad service range, an enticing departure from its voice-activated predecessor. Public access is earmarked soon, with notable privacy control assurance. Coupled with AI-centric Pixel additions, this advanced assistant optimistically envisages a future with intuitive personal AI, pushing generative AI’s benefits beyond perfecting selfies.

BT pushes forward with their ambitious plan to replace ageing Public Switched Telephone Network with IP-powered Digital Voice service, predicting a full national transition by 2025. This phased rollout highlights an industry-wide shift toward modern, energy-efficient, and highly reliable communication solutions. However, with earlier power outages prompting questions around adequate support during emergencies, the telecoms giant is treading carefully. As we brace for a digital era, join us at Connected North 2024 to delve deeper into what this change signifies for UK consumers.

Sinch, which powers meaningful conversations between businesses and their customers through its Customer Communications Cloud, today announced that the company has been positioned as a Leader in the first 2023 Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS). The evaluation was based on specific criteria that analyzed Sinch’s overall Completeness of Vision and Ability to Execute.