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In the dynamic world of technology, Kate Gerwe, Chief Marketing Officer of Sinch SaaS Business Unit, possesses over 25 years of experience in marketing. In an exclusive interview, she discusses Sinch’s transformative acquisition of MessageMedia, propelling them into mobile customer engagement leadership. This synergy extends to culture, values, and over 85 integrations with CRM and e-commerce platforms. Sinch MessageMedia’s focus on small and medium-sized businesses includes a streamlined user interface and multi-channel engagement, all part of Sinch’s ambitious plan to shape the future of customer engagement.

CityFibre’s new, True Gig provides a 1.2 Gbps wholesale service, aiming to clear the haze in UK telecommunications advertising and help ISPs deliver gigabit broadband services to their customers. This offering not only circumvents stringent advertising regulations but also supports CityFibre’s vision of an honest high-speed fibre network. The question posed is, will this clear the muddy waters of broadband advertising while promoting a fibre revolution in the UK?

The recent rebranding of Hyperoptic signals a transformative shift towards customer-centered service. Offering an enticing alternative to rivals grappling with unsatisfactory service, opaque pricing, and unreliable connectivity, Hyperoptic aims to shine in the realm of customer experience. Their radical expansion across the UK, encompassing over 1.4 million homes, while maintaining stellar service is an undeniably ambitious move. Yet, they strive to connect even more customers, emboldened by a substantial investment by KKR.

The Online Safety Bill emerges as a tool for platform owners to tackle illicit content. Yet, penalties attached to non-compliance may be a hefty burden. The proposed “spy clause” infamously mandates the scanning of private user content, leading to vocal debates around privacy and the technology needed to enforce this clause. Amidst strong sentiments about potential surveillance, the UK government remains unwavering, resulting in possible market exits by platforms such as WhatsApp. With the telecom industry on the brink of substantial readjustments, the importance of staying informed is evident.

Leading cloud communication and contact center solutions provider, 8×8, Inc., has unveiled an enhancement to its Intelligent Customer Assistant platform, introducing voice-powered conversational AI. This addition augments the already robust conversational AI self-service capabilities of 8×8’s platform, enabling businesses to seamlessly deliver both straightforward and intricate experiences through digital and voice channels.

The US government has recently provided clarity regarding foreign equipment purchases under the Broadband Equity, Access and Deployment (BEAD) programme. The emphasis is on minimizing exceptions to ‘buy American’ rules, particularly reflected in the fibre-optic sector. Notwithstanding, one significant provision allows sourcing glass used in fibre optics from overseas. This comes as a relief for firms worried about supply sufficiency and costs. The spotlight of foreign vendors, meanwhile, is potentially electronics, with proposed exemptions including most semiconductors.

Deutsche Telekom and MIRA dive into an ambitious project crafting the ‘shuttle service of the future’ in Bonn, using the premise of teleoperation or remote driving. Facilitated by speedy 5G data transmission, this experiment highlights the necessity of ‘network slicing’ and ‘quality on demand’ for autonomous vehicles. Yet, governmental restrictions on remote-controlled travel present a hurdle. Despite the challenges, both firms remain hopeful, envisioning a driver-free automobile future.

Unveiling the turbulence in UK’s telecommunications landscape, Virgin Media O2 (VMO2) unfolds its significant workforce reduction strategy. This controversial move, intertwined with dwindling customer base and towering debts, sets a profound impact on the telecom titan’s ascension in the telecom market. Yet, amidst customer attrition, VMO2’s sturdy quarter reports defied setbacks leveraging raised prices, raising critical discussions within the industry.

Vodafone’s first quarter saw a slightly stable 3.7% growth in service revenue, boosted by outcomes in the UK, Italy, and Germany, despite the pandemic-triggered disconnections. On the contrary, Germany experienced a 1.3% dip in service revenue, which however marks an improvement from the earlier quarter’s 2.8% decline, hinting at progress. The recovery was thanks to a strategic increase in broadband prices. In Italy, the revenue plunge decelerated from 2.7% in the fourth quarter to 1.6%, thanks to mobile prepaid base stabilization and noteworthy expansion in corporate fixed-line operations.

Vonage, a leading global provider of cloud communications solutions for businesses’ digital transformation, has introduced the Vonage Protection Suite, a comprehensive lineup of counter-fraud products and solutions aimed at safeguarding against the ever-evolving threats of online fraud and cyberattacks. The suite empowers developers and businesses to create robust counter-fraud measures, offering a unique level of customer control in managing communications.