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Top marketing tips from telecom professionals

By Aiste Kryzanovske July 5, 2021

It is imperative for every business to develop a marketing strategy that enables organizations to build long-term relationships with their customers. Developing and executing such a marketing strategy is not an easy task, especially in the ever-changing telecommunications industry. There are a myriad of ways to create and design a marketing campaign, and even more ways to manage your entire marketing strategy. To help you wade through the complex world of telecom marketing, we have searched far and wide to gather the top telecom professionals’ marketing ideas that will hopefully inspire everyone in their marketing path.Yaniv Masjedi, CMO of Nextiva, says being your own biggest competitor is the greatest motivation. “Being in such a competitive industry is a roller coaster, and at the same time, we like to see ourselves as our own biggest competitor. We aren’t striving to be like the other companies in our space because Nextiva…

Telecom News

Ericsson to offer secure on-site connectivity with Private 5G

By Aiste Kryzanovske June 24, 2021

Ericsson has announced the launch of its Private 5G, which will reshape on-site connectivity by providing secure and simple 4G LTE and 5G Standalone Connectivity (SA), targeting the manufacturing, mining and process industries, offshore and power companies, as well as ports and airports. Ericsson Private 5G enhances and makes business operations using cloud network management easier, keeping sensitive data on-site without downtime, and guarantees high performance under Service-Level Agreements (SLAs). The Ericsson 5G Private network is based on a 4G/5G radio and dual-mode core technology for extensive indoor and outdoor environment use cases, that include tracking assets and real-time automation, a digital twin to help optimize production operations, effective quality checks using augmented reality, and smart surveillance drones. This technology seamlessly merges with a variety of business projects, devices, and applications to increase productivity, deliver new offerings, boost customer engagement, and improve the overall work environment. The…

Biggest myths surrounding VoIP technology

By Aiste Kryzanovske June 21, 2021

Voice over Internet Protocol (VoIP) is not a new technology, and there are thousands of articles written about it. Still, there are many myths surrounding VoIP. Is it the awkward acronym? Maybe it sounds super technical? On a basic level, VoIP, or Voice over Internet Protocol, is simply an Internet-based replacement for traditional telephone systems, offering significant cost savings and advanced technologies that provide improved convenience and productivity. In our humble opinion, myths should not detract from you using one of the industry’s leading and most affordable means of business communications that can provide businesses with a tremendous competitive advantage. Therefore, let us dispel some of the most common misconceptions and give you the truth about VoIP phone systems. Myth #1: VoIP will cost more Actually, VoIP is more economical than legacy phone and on-premises PBX systems. With a hosted VoIP or Cloud PBX, the costs are limited to service…

Telecom News

Orange announces Blockchain of Things

By Aiste Kryzanovske June 17, 2021

Telecommunications giant Orange and technology company SmartKey have created the first Blockchain of Thing (BoT) SIM card to implement access control and other smart city functions on a mobile phone. Thanks to the new partnership, access control, smart bikes, utilities and other smart city elements will soon be available to manage through blockchain technology. The partnership is based on the SmartKey pilot program “Rescue without Barriers”, which allows the Olsztyn city rescue services in Poland to have instant access to each safe area and building in their district using blockchain. The technology enables hospital barriers and other gates to automatically unlock and open for rescue vehicles, thereby reducing response times. This is one example of many possible access control features based on blockchain and connectivity in the licensed operator’s band, setting the scene for Orange as the first global operator to use blockchain to promote the smart cities of…

Telecom News

Snom enhances audio quality of its C520-WiMi conference system

By Aiste Kryzanovske June 10, 2021

Snom, the globally established brand for modern IP telephony, has enhanced the quality and performance of its C520-WiMi conference system, offering businesses of all sizes a more powerful, cost-effective solution for audio conferencing. First launched in 2019, the C520’s features quickly made it a key component of corporate communications during the pandemic – enabling employees to maintain social distancing in large meeting rooms without losing transmission quality. Snom’s customers are now facing new communication demands due to hybrid working and require solutions that can be used both at home and in the workplace. This has prompted Snom to further enhance the already superior technology of its C520-WiMi. The manufacturer runs its own audio laboratory in Berlin, equipped with the world’s most advanced tools for sound optimisation. And the fine tuning of the C520-WiMi has paid off:often, the performance and audio quality of the conferencing system exceeds that of more expensive solutions offered by competitors* and…

Telecom News

Business softphone call.center™ ranked as the top Call Center app by LEAP DRO1D

By Aiste Kryzanovske June 8, 2021

LeapDroid, a blog providing market analysis, expert guides and expertise for the mobile app, mobile hardware and app industry, has picked call.center™ by DIDWW as one of the best call center apps for Android devices. In this article, we will explore this app, reveal what it has to offer, and why it deserves to be one of the top softphones. Firstly, it is not just for Android. call.center ™ is an innovative SIP-based softphone for Mac OS, iOS, Android and Windows devices. Its full compatibility with a variety of operating systems and standard SIP-based VoIP providers makes it one of the most versatile VoIP softphones available. The call.center™ app has a unique, practical and user-friendly drag-and-drop user interface. All the basic functions are easily accessible and intuitive, allowing users to seamlessly integrate and optimize voice operations with their workflow processes. In addition, for the convenience of users,…

Telecom News

A quick roundup of the news in Telecoms | Week #20

By Aiste Kryzanovske May 21, 2021

VCC Live partners with DIDWW VCC Live, a provider of innovative cloud-based contact center software for inbound, outbound and cross-channel contact centers, has announced a strategic partnership with global telecommunications operator DIDWW, which provides high quality VoIP and SIP trunking services to businesses and telecommunications operators around the world. As part of the partnership, VCC Live will take advantage of DIDWW’s extensive virtual telephone number coverage, which will allow VCC Lives’s contact center business to grow effectively in all geographic areas. DIDWW’s vast inventory of virtual phone numbers allows VCC Live to continue the rapid growth of their global business. Read more at: https://tinyurl.com/xhu9xheb Microsoft collaborates with O2 UK Microsoft and O2 are developing a proof-of-concept investigation to determine the benefits of on-premises Mobile Edge Computing (MEC) inside a private 5G network, focusing on security and low latency. The possible benefits of this proposed architecture are noteworthy, combining secure, high-bandwidth…

Market Trends

Transforming telco businesses with AI

By Aiste Kryzanovske May 17, 2021

Artificial intelligence is exerting its influence on almost every sector, including telecommunications. This technology has begun to add impressive new dimensions to many industries, accelerating the digital transformation. According to Tractica, annual investment in telecommunications AI software is expected to grow to more than $11.2 billion in 2025. The telecommunications industry is at the heart of technological growth and digital transformation. The industry is huge. 54 telecommunications companies are listed on the Forbes Global 2000 list. They account for more than $3.4 trillion in assets and almost $1.5 trillion in income in 2020. The potential of AI in the telecom industry is immense. By taking advantage of this technology, organizations can create supplementary revenue streams using business niches they had not even thought could be profitable. The demand for higher quality telecom services and a better customer experience grows. Therefore, service providers need to look for smarter, more powerful and…

Building a marketing strategy in the telecom sector

By Aiste Kryzanovske May 10, 2021

For telecommunication service providers to succeed in this fast-growing industry, it is essential to develop a marketing strategy that enables organizations to build long-term relationships with their customers. The telecommunications industry, like many other industries, is constantly changing. These changes include technological advances, market innovations, adjustments in consumer behavior and more. Telecommunications companies that listen to the market and are not stuck in their old ways are the most successful enterprises.

Telecom News

plan.com announces brand-new Hosted Voice solution

By Aiste Kryzanovske May 6, 2021

Technology and platform provider plan.com has announced a new market-leading Hosted Voice solution that allows customers to connect, configure and manage their phone system on a single platform. This new initiative unites a scalable digital phone system with real-time insights, data analytics and simplified navigation on the my.plan platform. The new plan.com’s Hosted Voice solution refers to the evolution of its existing B2B communications solutions that were built from scratch according to partner and customer feedback and input. Moreover, this new offering merges into the company’s my.plan platform and, when combined with its mobile solutions, gives companies employees the ability to work and stay connected anywhere. This solution offers the latest hardware combined with a unique variety of features and embedded customization having a broad range of features, controls and instant alerts, allowing users to create a solution that meets their unique business needs. Some of the…