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Amid Black Friday’s digital communication surge, Sinch reported a 144% increase in AI-powered Rich Communication Services. Businesses increasingly favor rich messaging formats, blending traditional channels like SMS and email with interactive VoIP solutions. This shift underscores the essential role of AI in creating standout conversational experiences in competitive markets.

Sinch has launched its RCS Business Enablement service, offering telecoms an end-to-end solution to easily launch, operate, and monetize RCS for Business. With features like automated billing, real-time analytics, fraud detection, and global sales support, Sinch simplifies RCS adoption while ensuring security, compliance, and seamless customer engagement.

Sinch, which is pioneering the way the world communicates through its Customer Communications Cloud, announced that during 2024, the company has successfully delivered more than 1 billion Rich Communication Services (RCS) business messages for businesses worldwide.  This milestone underscores Sinch’s role as a trusted partner when businesses seek out innovative messaging solutions to engage with their customers.