Recent data reveals a promising resurgence in the global smartphone market, with Samsung and mass-market mobile phone brands spearheading the rebound while Apple faces challenges in keeping pace. According to Canalys, smartphone sales worldwide reached 296.2 million units in the first quarter of the year, marking a notable 10% increase compared to the previous year. This growth signifies the market’s first positive double-digit year-on-year figure since early 2021, reflecting better-than-expected performance.
According to Counterpoint’s Market Pulse Service, China’s overall smartphone sales saw a modest 1.5% year-on-year growth in Q1 2024, marking a second consecutive quarter of positive growth. Notably, Huawei experienced a remarkable 69.7% year-on-year increase in market share, solidifying its position in the market. This growth was attributed to Huawei’s successful launch of the 5G-capable Mate 60 series and its enduring brand reputation, particularly in the premium segment priced above $600. In contrast, Apple witnessed a 19.1% year-on-year decline in market share during the same period, partly due to Huawei’s gains in this segment.
The smartphone industry is gearing up for a seismic shift as generative Artificial Intelligence (GenAI) capabilities become mainstream. According to the latest forecast from Counterpoint Research, the global shipment of GenAI-capable smartphones is expected to grow at an impressive compound annual growth rate (CAGR) of 65% between 2024 and 2027.
Global smartphone shipments saw a notable 7.8% year-over-year increase in the first quarter of 2024, according to data from IDC’s Worldwide Quarterly Mobile Phone Tracker. The total shipments for the quarter reached 89.4 million units, marking the third consecutive quarter of growth and indicating a solid recovery in the smartphone market.
With a hefty $6.6 billion subsidy by the U.S. government, Taiwan Semiconductor Manufacturing Co (TSMC) embarks on an unprecedented development in semiconductor industry. This boost is not only expected to foster job creation with an estimate of up to 6,000 high-tech positions but also promises to democratize access to advanced technologies.
Telecom leaders discussed the challenge of monetizing 5G. Vodafone’s ‘The Great British Telecoms Switch’ campaign offers BT customers savings and compensations to switch providers. A Pew Research Center survey found U.S. teens have a complex relationship with smartphones. Verizon’s report shows a 129% rise in mobile network traffic over 5 years. Iliad aims to become the fifth-largest mobile operator in Europe by 2024.
In an unexpected turn of events, Google’s Pixel smartphones are carving out a significant niche for themselves in Japan, a market traditionally dominated by local brands and, more recently, by Apple. Despite a general downturn in the Japanese mobile phone sector, Google has emerged as a notable exception, with its Pixel range securing a market share surpassing 10% by the end of the fourth quarter of 2023. This growth positions Google as the third-largest player in the market, right behind Sharp but ahead of several traditional and long-standing competitors.
Nokia unveiled specialized, private AI models for the telecom sector to improve network operations and customer service. A coalition of 10 governments agreed on principles for secure 6G networks. IBM and the GSMA have launched a global AI training initiative to bridge the AI knowledge gap among telecom operators. Qualcomm’s Snapdragon X80 modem chip introduces 5G-Advanced support with up to 10 Gbps speeds and six-carrier aggregation.
BT launched NB-IoT network covering 97% of the UK to boost IoT use in sectors like utilities and construction. Elisa and Nokia showcased 5G Advanced’s L4S technology, demonstrating its potential to improve connectivity. Nokia’s Virtual Power Plant Controller Software enables mobile operators to lower energy costs, earn revenue, and reduce carbon emissions. LeapXpert and ASC collaborate to offer a compliance recording solution for Microsoft Teams, enabling regulated external communications.
The cellular Internet of Things (IoT) market is set to undergo a significant transformation, thanks to the advancements in eSIM technology, as highlighted in recent research conducted by Omdia. The adoption of eSIM is expected to skyrocket, driven by the GSMA SGP.31/32 specifications, offering unprecedented efficiency, flexibility, and choice to enterprises across the globe.

