The recent rebranding of Hyperoptic signals a transformative shift towards customer-centered service. Offering an enticing alternative to rivals grappling with unsatisfactory service, opaque pricing, and unreliable connectivity, Hyperoptic aims to shine in the realm of customer experience. Their radical expansion across the UK, encompassing over 1.4 million homes, while maintaining stellar service is an undeniably ambitious move. Yet, they strive to connect even more customers, emboldened by a substantial investment by KKR.