The recent rebranding of Hyperoptic signals a transformative shift towards customer-centered service. Offering an enticing alternative to rivals grappling with unsatisfactory service, opaque pricing, and unreliable connectivity, Hyperoptic aims to shine in the realm of customer experience. Their radical expansion across the UK, encompassing over 1.4 million homes, while maintaining stellar service is an undeniably ambitious move. Yet, they strive to connect even more customers, emboldened by a substantial investment by KKR.
Hyperoptic announces over 100 layoffs, with plans to reassign 40 network build engineers to customer-focused roles amid growing competition and economic pressures in the UK fibre market. Industry consolidation seems inevitable as rival networks face similar challenges.