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For telecommunication service providers to succeed in this fast-growing industry, it is essential to develop a marketing strategy that enables organizations to build long-term relationships with their customers. The telecommunications industry, like many other industries, is constantly changing. These changes include technological advances, market innovations, adjustments in consumer behavior and more. Telecommunications companies that listen to the market and are not stuck in their old ways are the most successful enterprises. Telecom providers market their products and services to individual consumers, business customers and other carriers. Marketing methods vary from sector to sector. The goal of telecom marketing is to get the most revenue from your network and increase customer loyalty. Consequently, the most important objective of a marketer is to build strong relationships with customers through various marketing channels. Digital Marketing One way for companies in this sector to begin building its marketing plan, is to develop an…

The greatest motivation to move forward is to see your own company as your biggest competitor, says Yaniv Masjedi, a visionary and compelling marketing leader at Nextiva. The company’s Chief Marketing Officer since 2008, Yaniv Masjedi has been working to create strategies that drive awareness, strengthen the Nextiva brand, and share the story of the company’s unique customer-centric culture, known as “Amazing Service”. Yaniv Masjedi also initiates and manages programs related to brand management, demand generation and advertising. Read the full interview with this marketing guru to discover his core business principles, what drives the growth of a company, and what are the key factors in measuring success. My career began in sales, and having that background helped me tremendously when I decided to take the leap into marketing. With my sales background, I’m always thinking about how I can improve the experience for prospects, customers, and our sales…

As a whole, the telecommunications industry has been traditionally male-dominated. However, the trend is rapidly changing as this business sector becomes increasingly augmented with talented women having profound knowledge and skills, and influencing an industry where high-ranking female officials were a rarity until recently. Here is the list of the top ten women in the telecommunications industry, selected for their technical and business know-how, extensive experience, leadership and most significantly, their influence. Michelle Bourque Michelle Bourque is Senior Vice President, Product, Marketing and Access Strategy for BCE Nexxia, a wholly-owned subsidiary of Bell Canada. The company provides wholesale services, including voice, broadband, hosting and co-location, and IP connectivity. As the leader of a team of product and marketing professionals, Michelle has introduced innovation and fresh perspectives to the wholesale marketing and product divisions. According to Michelle, women already have a significant presence in the telecoms sector, and…