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RICH COMMUNICATIONS SERVICES

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Apple’s recent decision to adopt Rich Communication Services (RCS) has sent shockwaves through the messaging landscape, driving broader RCS adoption. RCS, an upgrade from traditional SMS, promises richer, more interactive messaging features that allow users to send high-quality media, see read receipts, and enjoy smoother conversations across devices. In this exclusive Q&A, we speak with Robert Gerstmann, Chief Evangelist and Co-Founder of Sinch, to delve into Apple’s adoption of RCS. Known for pioneering advancements in mobile enterprise communications, Gerstmann has played an instrumental role in shaping the Sinch brand and its global strategy. With over 15 years of experience, he offers an insider perspective on how Apple’s embrace of RCS could reshape messaging dynamics, bridge compatibility gaps between iOS and Android, and open new avenues for business communication. Read on as Gerstmann unpacks the opportunities and challenges of this pivotal shift in mobile messaging, offering a blueprint for businesses keen…

In the realm of mobile communication, Virginie Debris stands as a seasoned expert, navigating the evolution from ringtones to Rich Communication Services (RCS). With an illustrious career spanning over two decades, she recently captivated audiences at Mobile World Congress, delving into RCS’s transformative potential. In this exclusive interview, Virginie sheds light on her journey and shares invaluable insights into the future of messaging.

New Jersey, US-based Synchronoss Technologies has announced that it is working with a new joint venture formed by the four largest mobile operators in the United States – AT&T, Sprint, T-Mobile and Verizon – to speed up the delivery of an advanced mobile messaging service to consumers and businesses in all four mobile networks. The US tech giants have recently launched Cross Carrier Messaging Initiative (CCMI) and will cooperate with cloud, messaging, digital and IoT product specialist Synchronoss to offer a compatible Rich Communications Services (RCS) application to Android devices in 2020. This platform, based on the RCS standard that was developed together with technology partner WIT Software, can create a messaging ecosystem that allows consumer brands to attain a new level of engagement. The solution can also help meet the growing demand for content rich, personalized interactions through messaging communications, Synchronoss said in a press release. The company…