New Jersey, US-based Synchronoss Technologies has announced that it is working with a new joint venture formed by the four largest mobile operators in the United States – AT&T, Sprint, T-Mobile and Verizon – to speed up the delivery of an advanced mobile messaging service to consumers and businesses in all four mobile networks. The US tech giants have recently launched Cross Carrier Messaging Initiative (CCMI) and will cooperate with cloud, messaging, digital and IoT product specialist Synchronoss to offer a compatible Rich Communications Services (RCS) application to Android devices in 2020.
This platform, based on the RCS standard that was developed together with technology partner WIT Software, can create a messaging ecosystem that allows consumer brands to attain a new level of engagement. The solution can also help meet the growing demand for content rich, personalized interactions through messaging communications, Synchronoss said in a press release.
The company stated that with customer consent, this technology will allow corporations to interact with their customers directly using branded, interactive multimedia communications and one-to-one messaging. Moreover, the application will allow users to add advanced multimedia functionalities to their text messages and interact with their favorite brands without switching from one application to another.
Glenn Lurie, President and CEO of Synchronoss Technologies, said, “The cross-carrier messaging initiative has the potential to transition the wireless ecosystem to a new, innovative messaging service that will power new experiences – allowing U.S. wireless customers to manage their digital life and enabling efficient and convenient interactions with their favorite brands from a single application.”
He noted that the launch of this initiative marks the beginning of an advanced messaging era in the United States that will unite communication services and entertainment in a completely new way. Glenn Lurie added, “Synchronoss, along with our partner WIT Software, has seen first-hand how powerful advanced messaging can be around the globe, and we believe there is tremendous potential for this in the U.S. on multiple fronts. This collaboration exemplifies how working together can enhance the entire mobile ecosystem.”
Doug Garland, General Manager of the CCMI joint venture, said, “By collaborating with Synchronoss, we’ll be able to successfully advance the messaging experience through RCS and take the next step to further the conversational commerce ecosystem. With new RCS capabilities all four wireless carriers together will be able to create better overall mobile messaging customer experience.”