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Building a marketing strategy in the telecom sector

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For telecommunication service providers to succeed in this fast-growing industry, it is essential to develop a marketing strategy that enables organizations to build long-term relationships with their customers. The telecommunications industry, like many other industries, is constantly changing. These changes include technological advances, market innovations, adjustments in consumer behavior and more. Telecommunications companies that listen to the market and are not stuck in their old ways are the most successful enterprises. Telecom providers market their products and services to individual consumers, business customers and other carriers. Marketing methods vary from sector to sector. The goal of telecom marketing is to get the most revenue from your network and increase customer loyalty. Consequently, the most important objective of a marketer is to build strong relationships with customers through various marketing channels. Digital Marketing One way for companies in this sector to begin building its marketing plan, is to develop an…

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How VoIP changed telecommunications

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Ever since VoIP disrupted the telecom sector, things have never been the same. In today’s fast track world everyone is familiar with this technology. Maybe not by name, but certainly with the use of it. By using VoIP with a capable Internet connection, you can call anyone, anywhere in the world, without paying your network service provider for the call. Starting to sound familiar, right? Today, VoIP is the dominant force in telecoms and continues to grow in influence. Voice over IP is a technology that converts the voice of a user into a digital signal, facilitating direct calling from computers or any other device. VoIP is becoming more and more valued by the companies requiring communications, which basically includes every company in existence today. It is predicted that the VoIP market will grow by 12% between 2019 and 2025 thanks to its low cost, decentralization and extensive…

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Blockchain in Telecoms: Benefits and Capabilities

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Maintaining an edge over competition, staying on track with ever-shifting customer needs and seeing steady revenue growth, can be hard in the fiercely competitive environment of telecoms. That is why the telecom industry needs to consider introducing new technologies into their business practices. One such promising technology that can give telecommunications business owners leverage in the industry is blockchain. Blockchain was created as a technology that brings trust where it does not exist. Currently, the telecommunications blockchain market is in its early stages, with only a few vendors having launched telecommunications blockchain solutions. Given the complex nature of blockchain and distributed ledger technology, it is clear that in order for it to succeed in the telecommunications industry, vendors will need to pool their knowledge of blockchain technology and the telecommunications industry. Bringing blockchain into play can create significant benefits and opportunities for a variety of telecommunications sectors. Some…

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Masergy wins Leading Lights 2020 award

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Masergy Communications, a software defined networking and cloud services company, has been named the winner in Light Reading’s Leading Lights Awards 2020 for the Most Innovative SD-WAN Service. Light Reading is a telecommunications industry information company that provides daily news for the global communications networking and services industry. The Light Reading’s Most Innovative SD-WAN Service award is given to the company that has launched the most innovative SD-WAN service for enterprise and/or small or medium-sized corporate users during the past year. Masergy has been recognized for AIOps, the industry’s first integrated, AI-managed digital assistant for network optimization. Shadow IT Discovery is another industry-integrated solution that provides visibility into cloud applications, helping to enhance network security. Also, Masergy has introduced their Identity Based WAN Analytics, which provides visibility to each user to better facilitate a Zero Trust security strategy. This innovative software networking company continues to deploy its…

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Impact of workplace environment on work performance

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The work environment is one of the factors that is considered to have a significant impact on an employee’s performance. Unhealthy working conditions can easily lead to stress, reluctance to work and delays. Being in the telecom sector where employees spend a considerable part of their lives in the workplace, it is very important that the team members feel happy, comfortable and motivated in this space in order to promote maximum productivity and ensure a high quality of job execution. The work environment can be defined as the environment in which people work, including the physical and behavioral environments, work profile and culture. Each aspect is interrelated and affects the overall performance and productivity of employees. It is the quality of the work environment that has the greatest impact on the employee’s level of motivation and subsequently, performance. With employees spending such a large proportion of their lives at…

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Zoom Phone now provides cloud-based support in 40 countries

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Zoom, the communications technology company that  provides video telephony and online chat services through a cloud-based software platform, has announced the expansion of its Zoom Phone coverage. Cloud phone services are now available in 40-plus countries and the company has also simplified the telephone service plan for international companies. Zoom Phone now covers more than 40 countries and territories across Europe, North America, Latin America and the Asia-Pacific region. The newly added countries and territories to Zoom Phone support are: Argentina, Brazil, Bulgaria, Chile, Columbia, Costa Rica, Croatia, Czech Republic, Ecuador, Estonia, Finland, Greece, Hong Kong SAR, Hungary, Lithuania, Luxemburg, Mexico, Norway, Panama, Peru, Poland, Romania, Singapore, Slovakia and Slovenia. Under the Global Select plan, a company can employ local calling in more than 40 countries and territories where Zoom provides Public Switched Telephone Network (PSTN) services, supporting outbound and inbound calls with integrated telephony features that allow…

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Paladin to offer inbound and outbound PSTN calling for Microsoft Teams

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Paladin Technologies, Canada’s largest integrator of complex systems, has announced that it now offers inbound and outbound PSTN calling capabilities, including support for traditional PBX-based phone systems, in Microsoft Teams. It was decided to launch this new service for the purpose of supporting the rapidly rising number of active users due to Covid-19. Paladin’s new Voice in Teams feature expands its wide range of unified communications and telephony solutions to make it easier for Microsoft Teams users to reach customers on the phone without the need for any additional handsets. This advancement supports enterprise mobility and adaptation at a time when remote work has significantly increased. The end-to-end encrypted solution, which provides complete carrier, SIP and SBC services, is now available internationally in more than 78 countries, and fully supports toll-free and emergency services backed by enterprise-level SLAs. “This is an incredible product and we’re excited to offer…

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AirSpeed Telecom and Intellicom ink a deal for new VoIP solutions

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The Dublin, Ireland-based company AirSpeed Telecom has partnered with Intellicom, an international business telephony and contact center provider, to integrate new Voice over IP (VoIP) solutions into the telecommunications products and bandwidth services provider’s existing product portfolio. AirSpeed Telecom said that this integration will assist end-users in their quest to achieve superior operational excellence and offer an enhanced customer experience. According to the statement, the new VoIP solutions encompass a full-featured business telephony and contact center system that carries voice and other multimedia traffic across broadband networks. AirSpeed Telecom noted that by leveraging the power of IP networks, businesses can improve customer service, increase workplace mobility and enhance remote working solutions, and also reduce telecommunications costs. “Our customers’ needs are changing and at AirSpeed, we like to think that we’re able to innovate to meet those developing requirements. While best known for high-class connectivity, AirSpeed is increasingly offering business-class…

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Telefonica Deutschland hands over 10,100 telecom sites to Telxius

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Telefonica Deutschland Holding AG, the leading mobile operator in the German market, has announced an agreement to sell about 10,100 telecom sites to the group’s majority-owned tower infrastructure arm Telxius Telecom for EUR 1.5 billion. The acquisition deal includes 10,000 rooftop sites and up to 80 tower sites, as well as an obligation to build 2,400 new sites (BTS). This move will ensure the company’s exceptional future growth in Germany, Europe’s largest telecom market, where a robust deployment by operators is expected to improve mobile broadband coverage and secure the future deployment of 5G. Markus Haas, CEO of Telefonica Deutschland, said, “This is one of the largest and most important transactions in the history of Telefonica Deutschland. It represents an important milestone in focusing our business activities. We are pursuing a clear course based on our growth strategy. Within this strategy, we are focusing on further improving the quality of the O2 network for our…

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Equinix to spend $750 million on 13 Bell Canada data centers

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Hosting and colocation service provider Equinix has announced an agreement to purchase a portfolio of 13 data center sites across Canada from BCE Inc., the massive telecommunications and media conglomerate, and the corporate parent of Bell MTS and Bell Canada. The company expects to close this USD 750 million deal in the second half of 2020. The 13 data center sites that will join California-based Equinix’s portfolio represent 25 individual facilities and are expected to generate annual revenues of approximately USD 105 million. In addition to cementing a stronger foothold in the third-largest economy in the Americas, Equinix will also gain more than 600 customers that are currently operating within the Bell data centers. Equinix is already the world’s largest data center and colocation provider, with a network of more than 210 facilities across 55 metros. The company’s main business is hosting the technology infrastructure of third party organizations. “Canadian businesses…

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