Treasure Data, an enterprise customer data platform (CDP), and Sinch, a worldwide supplier of cloud communications, have established a strategic alliance to enable more tailored and engaging dialogues with customers across multiple channels. The collaboration aims to meet the demands of businesses who want to connect their consumers more effectively through mobile channels utilizing real-time data. Treasure Data’s smart CDP creates a complete, holistic view of a customer by securely stitching together key data sources that are normally segregated, such as CRM, marketing automation, point-of-sale, and social media. Through the CDP, service agents may gain insight into all aspects of the customer experience, which can then be accessible across numerous communication channels provided by Sinch’s multi-channel communication platform. Email, text, phone calls, and mobile messaging apps like WhatsApp, iMessage, Telegram, and others are included. Rick van Esch, Vice President of SaaS Business at Sinch, commented: “We are seeing…
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