Treasure Data, an enterprise customer data platform (CDP), and Sinch, a worldwide supplier of cloud communications, have established a strategic alliance to enable more tailored and engaging dialogues with customers across multiple channels. The collaboration aims to meet the demands of businesses who want to connect their consumers more effectively through mobile channels utilizing real-time data.
Treasure Data’s smart CDP creates a complete, holistic view of a customer by securely stitching together key data sources that are normally segregated, such as CRM, marketing automation, point-of-sale, and social media. Through the CDP, service agents may gain insight into all aspects of the customer experience, which can then be accessible across numerous communication channels provided by Sinch’s multi-channel communication platform. Email, text, phone calls, and mobile messaging apps like WhatsApp, iMessage, Telegram, and others are included.
Rick van Esch, Vice President of SaaS Business at Sinch, commented: “We are seeing a clear trend of customers wanting to not only just receive information from their favorite brands, but also to get personalized content and the option to engage on their mobile device. The only way to get that level of information, and provide experiences the market demands, is to connect data points over the course of the customer journey with a best-of-breed CDP like Treasure Data. When we combine this with our SaaS products and CPaaS, which has access to virtually any mobile phone on the planet using the customer’s preferred channel, we have an extremely appealing offering to businesses worldwide to connect with their customers.”
“As we continue to expand beyond marketing applications, Treasure Data’s partnership with Sinch is important for introducing the value of Treasure Data CDP to the CPaaS market,” says Thomas Kurian, Head of New Markets at Treasure Data.
The unified solution will enable 360-degree customer engagements, including marketing campaigns, conversation automation using AI chatbots and voicebots, and customer assistance via service agents. On March 21-24 in Orlando, Florida, Treasure Data and Sinch will debut their combined solution at Enterprise Connect, North America’s largest conference for enterprise communications and collaboration.
