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Most progressive and forward-thinking companies employ advanced technologies when trying to find new ways to strengthen commercial relationships and reinforce their business processes to promote growth. In today’s global digital world, telephony has become much more than just communications – it promotes innovation, efficiency, flexibility and integration. While more and more companies are seeking to adopt modern, cost-effective communication technology such as VoIP (Voice over Internet protocol), the task of communicating with customers and taking care of their needs is often accomplished using advanced and high-tech CRM (customer relationship management) solutions. VoIP-CRM integrations allow cloud VoIP providers to connect their customer’s CRM accounts with the implemented business phone systems, and exchange data between the two platforms. Let’s analyze the benefits of CRM and phone system integration, and the smart communication models for business that offer the combination of VoIP and CRM. The concept of VoIP-CRM integration In general, CRM…

By the end of the first quarter 2018, revenues from the CRM (Customer Relationship Management) market had outperformed those of DBMS (DataBase Management Systems), making CRM the largest market in the software industry. For the period January to December 2017, CRM software sales generated $39.5 billion, compared to $36.8 billion for DBMS. According to expert predictions, it is expected that revenues for CRM software will remain the top market performer for 2018, and will also show the highest growth rate of 16%. Growth will be driven by lead management, customer opinion management, and after-sales management software, each of which has been growing at over 20% during the past 18 months. The CRM solution providers covering the entire customer relationship cycle, including after sales service, are the fastest growing, thanks to their ability to cross-sell additional modules.