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The traditional customer lifecycle is changing, and businesses are increasingly looking for ways to reach new and existing customers on their terms. The most successful companies will be the ones that invest in technology that allows them to communicate with their customers in ways that are simple and personalized. SMS texting is now being used by an increasing number of companies across all sectors for advancing customer relationship management. As efficient and effective communication has always been a cornerstone of good customer service, companies that invest in a comprehensive SMS strategy are likely to gain a competitive advantage in the highly rivalrous multi-channel customer communications race. This article will explain A2P messaging, the advantages it may provide to your company, and how to make use of this technology. What is A2P SMS? A2P messaging, also known as application-to-person messaging, is an SMS messaging system in which a person receives messages…

MTN Considers Axian Telecom Bid MTN is considering a bid from Axian Telecom for its operating units in West Africa, specifically Guinea-Bissau, Guinea-Conakry, and Liberia. The potential deal is aligned with MTN’s ongoing efforts to reshape its portfolio, and the three units collectively account for 6.1 million of MTN’s customers and contributed to 0.7% of EBITDA. MTN’s first quarter financial results reported an 8.6% EBITDA growth and revenues of ZAR52.8 billion ($2.8 billion), a 15.6% YoY increase. With discussions with Axian Telecom still at an early stage, any announcement on a final agreement might not be expected soon. Read the full article. Deutsche Telekom Sees Q1 Success Deutsche Telekom (DT) has raised its earnings guidance for 2023 to around €40.9bn, up from its previous forecast of €40.8bn. This follows strong Q1 results, with the group’s US business T-Mobile US a key driver behind the raised forecast, having recently raised its…

The current telecommunications market is abundant with a variety of business phone systems carefully designed to improve day-to-day communications and handle the complex needs of various organizations. Among the different existing types of telephone systems appropriate for use by small-to-medium size businesses, VoIP-related phone solutions are currently the most common and are growing in popularity. VoIP phone systems operate using broadband Internet connections and generally include quick and easy installation, cost effective pricing, high scalability and advanced features with options to cater to any entity size, ranging from a small business to a multi-service enterprise. A comprehensive VoIP solution should include a range of voice functions needed by the organization, and support both external and internal communications as required. Finding the most suitable phone system may be overwhelming, so for those currently on the lookout, here are the top ten VoIP phone systems to investigate. Nextiva VoIP Software…