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In the dynamic world of technology, Kate Gerwe, Chief Marketing Officer of Sinch SaaS Business Unit, possesses over 25 years of experience in marketing. In an exclusive interview, she discusses Sinch’s transformative acquisition of MessageMedia, propelling them into mobile customer engagement leadership. This synergy extends to culture, values, and over 85 integrations with CRM and e-commerce platforms. Sinch MessageMedia’s focus on small and medium-sized businesses includes a streamlined user interface and multi-channel engagement, all part of Sinch’s ambitious plan to shape the future of customer engagement.

IBM and AWS are joining forces to enhance generative AI solutions. IBM Consulting will train 10,000 consultants in AWS generative AI by 2024, offering services like Contact Center Modernization with Amazon Connect. Sinch is partnering with Webex by Cisco to launch Sinch Calling with Webex, an integrated product combining messaging, meetings, and voice capabilities. Ooma is expanding its services to the Asia Pacific region to support IWG’s work solutions, providing phone and unified communications services. Connectbase is expanding data capabilities in The Connected World platform, offering detailed tenancy data for network operators expanding in the UK and Ireland.

EXA Infrastructure, the largest dedicated digital infrastructure platform connecting Europe and North America, today announced it has added a fifth transatlantic route to its network footprint with the addition of the Dunant cable, connecting the US and Europe via a southern corridor across the Atlantic. This new route complements EXA’s existing cables, connecting Paris and Bordeaux in France to the large data centre clusters of Virginia Beach, Richmond and Ashburn in the US. This new route offers excellent diversity from other transatlantic cables, as well as connecting to EXA’s extensive European backbone onwards to Madrid, Barcelona and Marseille via differentiated routes.

In a strategic move to bolster its presence in the cybersecurity market, iboss, a leading Zero Trust Edge cloud security provider, has revealed significant enhancements to its channel program. The company’s flagship product, the iboss Zero Trust Security Service Edge platform, will now be exclusively accessible through iboss’s extensive network of channel partners, which includes Managed Service Providers (MSPs), Value Added Resellers, and Global Technology Distributors.

Explore EE’s new ‘everything app’, aiming to centralize device sales and manage subscriptions. This all-encompassing platform offers the ability to purchase gaming accessories or trade devices. Alongside this, EE has introduced enhanced broadband and mobile packages, and a focus on personalized customer service. As the company confidently adjusts to its innovative role within the telecommunications landscape, competitors are left needing to pick up the pace.

Neos Networks accelerates its journey toward 100 on-net data centres with the new addition of two pivotal UK sites to its fibre network. Offering secure and high-capacity connectivity, these centres bolster the UK’s tech hubs while surging towards embracing digital innovations and reliable connectivity. The impact of such expansion unfolds an intriguing storyline of the country’s evolving connectivity landscape.

Swedish telecom giant, Ericsson, navigates uncertain market conditions as shares nosedive due to less-than-stellar sales and the aftermath of Vonage acquisition. CEO Börje Ekholm’s outlook paints a cautious but proactive stance into 2024, with reiteration that long-term EBITA margin targets remain unaltered. Despite this, debates swirl around the company’s decision to acquire Vonage and its impact on the downturn. Could potential partnerships and strategic moves towards Open RAN and Cloud RAN be the missing puzzle pieces to Ericsson’s comeback?

Telecommunication giant BT, in collaboration with Nokia and MediaTek, is exploring the potential of 5G Reduced Capability (RedCap) for Internet of Things (IoT) applications. Recently conducted trials at BT’s research centre aimed at uncovering new use-cases for this technology, which, simplified and less complex than 4G, promises a more efficient IoT ecosystem. As suggested by BT’s Chief Networks Officer, Greg McCall, the RedCap technology could “unlock a new wave of innovation” within the 5G landscape.

Ciena’s novel approach towards rising above intense market competition involves enhancing its residential fiber-to-the-home (FTTH) solutions. Their business strategy comprises strategic mergers and acquisitions, integration of unique features post acquisitions, and providing comprehensive end-to-end resolutions. Ciena’s ‘one box’ solution is highlighted for its potency on typically challenging scenarios, like rural areas, by offering reduced costs and increased flexibility. Changes are also seen from market players like VEON and Telefonica, amidst this evolving industry.

Huawei’s Richard Jin turned heads at UBBF 2023 with a keynote speech outlining a future-oriented, three-phase network construction plan. This innovative plan hinges on enhancing video experiences, improving network user experiences and integrating AI. By striving to transition from traditional copper lines to FTTH all-optical networks, it aims to ensure seamless video interactions. Subsequently, it intends to cater to increasing demand for diversified digital applications via gigabit services. The finale points towards an AI-integrated, all-optical computing plan aligned with F5.5G development, potentially revolutionizing current industry norms.