In a strategic move to bolster its presence in the cybersecurity market, iboss, a leading Zero Trust Edge cloud security provider, has revealed significant enhancements to its channel program. The company’s flagship product, the iboss Zero Trust Security Service Edge platform, will now be exclusively accessible through iboss’s extensive network of channel partners, which includes Managed Service Providers (MSPs), Value Added Resellers, and Global Technology Distributors.
The channel-focused transformation represents a shift in iboss’s sales strategy. Paul Martini, CEO of iboss, stressed the importance of their channel partners, saying, “iboss’s channel partners are integral to our ability to bring a smoother, more seamless, and secure transition to the cloud to businesses globally.” By directing 100% of sales through channel partners, iboss aims to streamline its sales cycles, which currently involve over 1,500 global channel partners. This move, while optimizing their sales process, will maintain the company’s commitment to delivering unparalleled value to customers.
One of the key incentives for iboss’s channel partners is the potential for product margins that are up to two times higher than those offered by competitors. This, coupled with access to global tools, resources, training, and financial incentives in the form of rebates and discounts, is expected to bolster their growth. Additionally, iboss has made substantial investments in channel marketing programs, further supporting its channel partners in reaching their revenue and growth targets.
The change aligns iboss with an industry trend as more technology providers globally shift towards channel-centric sales strategies. The company’s channel partner program aims to eliminate counterproductive competition between direct sales teams and the channel, ensuring all transactions go through the channel partners. This cooperative approach ensures customers receive the best-in-class iboss solutions they need while streamlining the sales process.
iboss’s Zero Trust Security Service Edge platform has garnered a broad user base, including numerous Fortune 50 companies. As businesses increasingly migrate to hybrid and cloud environments, the platform’s cloud-based delivery model compliant with Zero Trust principles continues to be vital in enabling secure and protected connections for remote workers.