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marketing strategy

Building a marketing strategy in the telecom sector

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For telecommunication service providers to succeed in this fast-growing industry, it is essential to develop a marketing strategy that enables organizations to build long-term relationships with their customers. The telecommunications industry, like many other industries, is constantly changing. These changes include technological advances, market innovations, adjustments in consumer behavior and more. Telecommunications companies that listen to the market and are not stuck in their old ways are the most successful enterprises.

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a quick roundup
Telecom News

A quick roundup of the news in Telecoms | Week #18

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DIDWW joins GSMA DIDWW, a global cloud communications service provider, has announced that it has become an associate member of the GSMA, an industry organization that represents the interests of mobile operators around the world. The GSMA supports the latest technological innovations and the development of the mobile ecosystem to promote digital transformation and industrial growth. GSMA membership allows DIDWW to actively take part in technical working groups, establish new business relationships, and develop strategies that will greatly contribute to the wider adoption of hosted VoIP services. Read more at: https://tinyurl.com/4urtcbtz Mediacom to expansion broadband to 500K locations The US operator Mediacom has revealed its plan to provide high-speed broadband to another 500,000 under-serviced homes and businesses over the next three years. This scaling-up will include a combination of new facilities supported by state and federal broadband grants, line extensions and the development of fixed wireless access (FWA) using recently…

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Singtel
Telecom News

Singtel and Optus to expand 5G ecosystems with AWS

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Singtel, a Singaporean telecommunications conglomerate, and its Australian subsidiary Optus have expanded their 5G ecosystems by adding Amazon Web Services (AWS) Outposts to their portfolio of hybrid cloud technologies from hyperscale cloud providers in their respective multi-access edge compute (MEC) platforms.    With Amazon Web Services Outpost, MEC will power 5G solutions such as robotics, drones, autonomous vehicles and artificial intelligence to function with very little latency, and closer to end-users. Companies can access MECs with AWS Outposts from the nearest Singtel site, allowing them to seamlessly manage their applications that utilize AWS tools and benefit from extremely low latency data processing.   Furthermore, Singtel may optionally install the MEC with AWS Outposts at the customer’s site for testing, in the case where the customer wishes to keep confidential data on its premises.   Bill Chang, CEO of group enterprise at Singtel said its partnership with AWS will increase the…

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virtual

Virtual telecom events to attend in 2021

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The world is still standing on its tip toes and looking over its shoulder because of how our lives have changed since the end of 2019. Yes, we are all tired of hearing this, but the truth is that a pandemic is still very real, and we all have a duty to protect ourselves and each other.   Therefore, some of the biggest events in the telecommunications industry are going virtual in 2021. Even though general societal norms have been halted to a large extent, we are still moving forward, albeit at a slow pace with much more cautious steps. We invite you to explore the list we have compiled of the top telecom events that will take place online this year. CC-Enterprise Webinar.Live Session CC (Carrier Community) is organising its next digital Enterprise CC-Webinar.Live Panel Discussion and Knowledge Sharing Session, scheduled to take place on April 12, 2021. During…

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week news
Telecom News

A quick roundup of the news in Telecoms | Week #11

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Orange launches satellite broadband service in France Orange-owned satellite broadband business Nordnet has officially launched its satellite broadband service in France. As is well known, Neosat provides broadband services of up to 100 Mbps to homes and businesses in areas with poor connectivity for less than €40 per month. Nordet launched its services just as a new generation of satellite broadband services is beginning to emerge around the globe. The company packages satellite broadband services with a fixed-line telephone service, together with unlimited calls to fixed and mobile telephones and certain other destinations. Read more at: https://tinyurl.com/ap4rdryh Microsoft acquires Marsden  In continuation to expand its capabilities to better serve industry verticals, Microsoft has acquired The Marsden Group, the company’s current partner focused on rapid prototyping and digital transformation for industrial customers. The acquisition of Marsden, an existing Microsoft Gold partner, will accelerate Microsoft’s capability to take advantage of its cloud,…

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Google
Telecom News

Telus and Google Cloud sign a 10-year deal

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Google Cloud has announced a new 10-year strategic partnership with the Canadian telecommunications company Telus. The two companies plan to work together on developing new services and products for several key industries, including healthcare, agriculture, security and connected homes.   Through this partnership, Telus will accelerate the adoption of its public cloud on the Google Cloud enterprise platform to ensure greater interoperability across its IT backbone and network infrastructure. Google Cloud will also become one of Telus’ partners in providing 5G services and Multi-Access Edge Computing (MEC), which uses the Google Cloud-powered application platform Anthos.   Telus and Google Cloud will prioritize collaboration to improve their Canadian customers’ social, economic, environmental and health performance, and at the same time, work to reduce their carbon footprint. Telus will also use Google Cloud Contact Center AI to improve customer interaction and reduce costs.   One of the main areas of focus of…

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Cloud Garden
Telecom News

Telefónica and IBM announce Cloud Garden 2.0

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Telecommunications giant Telefónica has expanded its long-standing technology partnership with IBM and announced the release of Cloud Garden 2.0, the next step in Telefonica’s cloud services platform to accelerate application modernization. Cloud Garden 2.0 is supported on IBM Cloud Pak and Red Hat OpenShift.   The first iteration of Cloud Garden, launched in 2019, was originally based on IBM Cloud Private technology. However, Cloud Garden 2.0 switched to the hybrid Red Hat OpenShift cloud Kubernetes platform and the IBM Cloud Pak for Application. Telefónica customers can now run their applications on containers on premises or in the cloud environment of their choice, along with the simplification and speeding up when launching new solutions. Cloud Garden 2.0 is hosted through Telefonica’s Virtual Data Center in Spain, helping its customers experience low latency and better uptime for managing their applications.   Andrés López Hedoire, de Enterprise Product Marketing Director, Telefónica España, commented:…

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8x8
Telecom News

Anaheim Ducks selects 8×8 as official VoIP provider

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The voice over IP vendor 8×8 Inc., has announced that the Anaheim Ducks National Hockey League (NHL) team and the Honda Center, one of the nation’s top entertainment and sports venues, have chosen 8×8 as their official cloud communications provider. They will use 8×8’s integrated cloud voice, team chat, meeting and contact center solution to help enhance the experience for their employees, partners and customers.   The Anaheim Ducks and Honda Center decided to give a boost to their digital transformation efforts across the organization and recognized the need to abandon the old, on-premises communication and contact center systems. It is not surprising that they made the decision to move away from the legacy connections given the elevated profile and visibility of cloud technology during the pandemic.   Steve Seger, Chief Revenue Officer at 8×8, Inc., commented: “Organizations of all sizes, including professional sports teams like the Anaheim Ducks, have…

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Colt
Telecom News

Colt launches a cloud-based voice solution for Microsoft Teams

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The international telecommunications company, Colt Technology Services Group, has announced that it is releasing its Cloud Session Border Controller (SBC) in partnership with AudioCodes. This cloud-based voice solution provides Direct Routing as a Service to quickly enable PSTN calls for Microsoft Teams.   The Colt Cloud SBC provides an important step towards speeding up and simplifying the implementation of PSTN calling in Teams. With Direct Routing as-a-service, provided by the cloud-based voice solution, users do not require on-premises hardware or hardware in a data center. According to the company, the new service provided more efficiency for both large and small businesses, as onboarding was completed in less than a week.   Developed in collaboration with AudioCodes, a leading provider of smart voice networks, this new offering is an extension of Colt’s Intelligent Communications offering that was launched in 2019. The power of Microsoft 365 and Teams, along with Colt’s voice and…

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News
Telecom News

A quick roundup of the news in Telecoms | Week #1

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UK mobile providers pressured to provide free data during lockdown  After the UK decided to close schools again, UK telecoms providers were urged to stop charging for data so that underprivileged children could access remote learning facilities. It is concerning that children in such families lack the technological resources to attend schools from home, where a  computer and an Internet connection is required. Although it may be hard to imagine, there are many families that do not have access to the necessary services, especially broadband. The company, Three UK, wasted no time in rushing to announce that it will provide unrestricted data access to disadvantaged children so they could continue their education. Read more at: https://tinyurl.com/y46zylg2 T-Mobile reaches record connection gains in 2020 T-Mobile US announced that 2020 was the best year in their history for postpaid net additions, showing preliminary results that indicate a  major win, despite the Covid-19…

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