Explore EE’s new ‘everything app’, aiming to centralize device sales and manage subscriptions. This all-encompassing platform offers the ability to purchase gaming accessories or trade devices. Alongside this, EE has introduced enhanced broadband and mobile packages, and a focus on personalized customer service. As the company confidently adjusts to its innovative role within the telecommunications landscape, competitors are left needing to pick up the pace.

The UK’s popular Lake District, plagued by poor mobile service, is set for an upgrade with EE boosting its masts’ performance. The upgrades, part of the ambitious Shared Rural Network program, will improve coverage across less-accessible communities, attempting to achieve 95 percent UK coverage by 2025. While enhancing connectivity in the countryside, meeting an impending 2G and 3G network phase-out, these improvements respect the natural landscape and cater to rural communities’ unique needs. This project is hailed for supporting local lifestyles, businesses, tourism and potentially enabling fresh opportunities.

Delving into a recent decision by the Advertising Standards Authority (ASA), we uncover the reasoning behind a stop order on EE’s 5G-related adverts, which competitors said lacked clarity on EE’s claims to operate the ‘UK’s No.1 5G network’. Without fully revealing the specifics of this heated dispute, let’s dive into selected highlights of the adjudication, considering various past incidents and the industry’s ongoing dialogue surrounding telco advertising transparency.

BT to make EE its flagship brand BT Group has announced intentions to make EE its main consumer-facing brand. This move is intended to streamline the mobile operator’s service while also propelling the company into new areas of convergence. The BT brand will be more focused on consumers who utilize standalone broadband and telephone services, while BT Sport will remain unchanged. BT will also continue to be the name for its Enterprise and Global divisions. Read more at: https://tinyurl.com/bdk4ef3k NTT and Sky Perfect JSAT forma joint venture NTT and SKY Perfect JSAT have agreed to form a joint venture company to increase humanity’s use of space. The formation of the joint venture is a significant step toward the construction of the space-integrated computer network specified in the two companies’ partnership agreement of 2021. The collaboration will help to advance the global space industry and promote the achievement of a sustainable…