Boldly setting a new trend, British mobile network operator EE introduces a direct ‘pounds and pence’ pricing structure allowing easy-to-understand mid-contract price alterations. Putting an end to the perplexing use of complex indices like CPI or RPI, this simplified approach, commencing from 31 March 2025, has announced certain monthly hikes that resonate with essential consumer electronics and services.
EE has made impressive progress in enhancing 4G coverage across rural North Yorkshire, overhauling more than 40 masts in two years. This improvement, part of the £1 billion Shared Rural Network initiative, is shrinking the digital divide, bringing transformative changes to local businesses, residents and even emergency services.
In an exciting development for the telecommunications industry, EE has officially opened the doors to its brand-new Experience store in Gateshead, marking the beginning of an ambitious rollout plan. This store is the first in a series, with the company planning to launch over ten Experience stores across the country within the next year.
Diving deep into Ookla’s RootMetrics’ study reveals a thorough testing of UK mobile networks, with EE claiming the Overall RootScore Award, outperforming in reliability, accessibility, and offering a network speed almost twice as fast as its nearest rival. However, when it came to 5G performance, the laurel went to Three UK in an intense rivalry.
Explore EE’s new ‘everything app’, aiming to centralize device sales and manage subscriptions. This all-encompassing platform offers the ability to purchase gaming accessories or trade devices. Alongside this, EE has introduced enhanced broadband and mobile packages, and a focus on personalized customer service. As the company confidently adjusts to its innovative role within the telecommunications landscape, competitors are left needing to pick up the pace.
The UK’s popular Lake District, plagued by poor mobile service, is set for an upgrade with EE boosting its masts’ performance. The upgrades, part of the ambitious Shared Rural Network program, will improve coverage across less-accessible communities, attempting to achieve 95 percent UK coverage by 2025. While enhancing connectivity in the countryside, meeting an impending 2G and 3G network phase-out, these improvements respect the natural landscape and cater to rural communities’ unique needs. This project is hailed for supporting local lifestyles, businesses, tourism and potentially enabling fresh opportunities.
Delving into a recent decision by the Advertising Standards Authority (ASA), we uncover the reasoning behind a stop order on EE’s 5G-related adverts, which competitors said lacked clarity on EE’s claims to operate the ‘UK’s No.1 5G network’. Without fully revealing the specifics of this heated dispute, let’s dive into selected highlights of the adjudication, considering various past incidents and the industry’s ongoing dialogue surrounding telco advertising transparency.
UK operator EE boosts mobile connectivity for summer events with 125 temporary 4G and 5G masts, enhancing download speeds and coverage for attendees. As live events flourish, the challenge for operators is monetizing these network improvements.
Virgin Media O2 exposes a £500m issue in the mobile industry, accusing competitors EE, Vodafone, and Three of confusing contracts and overcharging postpaid customers. As demands for transparency grow, collaboration could lead to a more consumer-friendly market.
EE enhances 4G coverage by deploying small cells across UK towns and cities, reducing congestion and increasing capacity in high traffic areas. Utilizing advanced network analytics and Nokia’s 4G technology, EE aims to seamlessly integrate small cells into its future 5G network.
