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People & Interviews

Mastering growth marketing in the telecom world – Yaniv Masjedi, CMO at Nextiva

By Vilija Simkiene September 23, 2020

The greatest motivation to move forward is to see your own company as your biggest competitor, says Yaniv Masjedi, a visionary and compelling marketing leader at Nextiva. The company’s Chief Marketing Officer since 2008, Yaniv Masjedi has been working to create strategies that drive awareness, strengthen the Nextiva brand, and share the story of the company’s unique customer-centric culture, known as “Amazing Service”. Yaniv Masjedi also initiates and manages programs related to brand management, demand generation and advertising. Read the full interview with this marketing guru to discover his core business principles, what drives the growth of a company, and what are the key factors in measuring success. My career began in sales, and having that background helped me tremendously when I decided to take the leap into marketing. With my sales background, I’m always thinking about how I can improve the experience for prospects, customers, and our sales…

Telecom News

A quick roundup of the news in Telecoms | Week #37

By Aiste Kryzanovske September 11, 2020

Ribbon announces hybrid slicing for 5G Ribbon Communications, a provider of real time IP-based communications and software solutions, announced that it has partnered with Xilinx Inc. to develop a 5G hybrid slicing solution for next-generation networks. Slicing is important in 5G, as it enables the separate 5G integral service classes. Hard slicing is necessary to meet the strict requirements for availability, bandwidth and security of highly sensitive services, while soft slicing provides benign insulation for services with a lower critical limit value. Ribbon will highlight its 5G solutions, including hybrid slicing, during its 5G Perspectives virtual event on September 14, 2020. Read more at: https://tinyurl.com/y6tm8bqa Oi sells its mobile assets to Claro, Telefónica and TIM Three operators, Claro, Telefónica and TIM, formerly known as Telecom Italia, have won the bid for the Brazilian operator Oi’s mobile assets valued at more than $3 billion. In the past, these operators had a…

Telecom News

Yealink tops the SIP phone market share

By Aiste Kryzanovske August 27, 2020

Yealink is a global brand that specializes in video conferencing, voice communications and collaboration solutions. For the third year, the company has topped the list in the SIP phone sector with a market share of 29.5% in 2019. This announcement was according to the latest Global Enterprise Communications Platforms and Endpoints Market report by Frost & Sullivan. Yealink is one of the leading service providers in more than 140 countries and regions. For three years, it has led the SIP phone category and has steadily increased its market share. The company not only constantly focuses on enterprise communications and increasing their competitiveness, but the worldwide services provided by Yealink have received the highest customer satisfaction ratings. One of Yealink’s main product lines are the T5, T4, T3 and T2 series phones. These phones are designed for a variety of business demands and use-cases to meet the specific needs…

Telecom News

Qualcomm pursues to sell 5G chips to Huawei

By Aiste Kryzanovske August 11, 2020

The American mobile chip making giant, Qualcomm, is trying to persuade the US government to allow them to sell its chips to Huawei for their 5G smartphones. According to reports, Qualcomm selling its 5G chips to the Chinese multinational technology company might end up helping American business. The US trade ban on Huawei has severely affected the manufacturer’s inventories. When the US increased sanctions against Huawei in May, it was immediately clear that it would be a huge blow to the Chinese seller, as the company would no longer be able to use components from US suppliers. In fact, the impact of sanctions quickly proved to be as expected. Just last week, Huawei announced that its latest flagship smartphone, Huawei Mate 40, would be the last model to use high-end Kirin processors manufactured by its subsidiary HiSilicon. The US trade ban on Huawei will not prevent the…

Market Trends

Telecom sector in the midst of Covid-19

By Aiste Kryzanovske August 3, 2020

The outbreak of the Covid-19 pandemic has impacted industries and businesses all across the globe and has brought the world economy to a halt, with millions of people placed under lockdown. With most of society working and studying from home, the need for technology has increased considerably, and the significant rise in the use of digital tools during social distancing has put the telecommunications sector at the forefront in facilitating the situation. What kind of impact has Covid-19 had on the telecom sector? Now that the global supply chain has been thrown into chaos and the work-from-home concept has become the “new normal“, the need of remote communication has risen significantly so as to ensure business continuity. The telecommunication sector is witnessing significantly higher demands, as they play a key role in facilitating the connectivity required by customers implementing these essential digital tools . Rise of demand for Telco services…

Telecom News

A quick roundup of the news in Telecoms | Week #30

By Aiste Kryzanovske July 24, 2020

Vyopta Introduces Support for Microsoft Teams On Tuesday, Vyopta, a provider of Unified Communications (UC) monitoring and analytics solutions, announced the release of their comprehensive support for Microsoft’s cloud-based UC products including Skype for Business, Microsoft Teams Rooms, Microsoft Teams and Surface Hub. Vyopta is one of the first companies to provide monitoring and analysis services to Microsoft Teams, helping to speed up the deployment of the Microsoft Teams software, simplify troubleshooting and reporting, and improving the service quality of Microsoft’s voice and video calling experience. In the near future, Vyopta will continue to expand its monitoring capabilities, including more advanced and proactive Microsoft Teams alerts. Read more at https://tinyurl.com/y3r396fh Telecom Argentina hit by a major ransomware attack One of Argentina‘s largest Internet Service Providers (ISPs) has suffered a serious ransomware attack. The cybercriminals who carried out the attack, demanded $7.5 million in Monero cryptocurrency from the ISP to regain…

Telecom News

A quick roundup of the news in Telecoms | Week #29

By Aiste Kryzanovske July 17, 2020

Qualcomm invests $97 million in India’s Reliance Jio Platforms Qualcomm has become the latest high ranking sponsor of the four-year-old Indian company, Reliance Jio Platforms. On Sunday evening, Qualcomm Ventures revealed their plans to invest $97 million in Reliance Jio Platforms and to assist that company launch advanced 5G infrastructure and services for their local customers. Furthermore, Reliance Jio Platforms has introduced cut-rate voice and data plans into the Indian telecommunications market, attracting almost 400 million subscribers. This rapid growth has resulted in the company becoming the most successful operator in the world’s second largest market in less than four years since its establishment. Read more at https://tinyurl.com/y9hponyd Deutsche Telekom explores quantum tech with OPENQKD The German operator Deutsche Telekom, in partnership with the OPENQKD (Open European Quantum Key Distribution) consortium, are preparing to research quantum key distribution (QKD) technologies in order to develop quantum-safe data transmission. In spite of the…

Telecom News

A quick roundup of the news in Telecoms | Week #28

By Vilija Simkiene July 10, 2020

European telcos: We’re ready to “lift the continent out of this recession” The European Telecommunications Network Operators’ Association (ETNO) has released a joint statement calling on EU institutions and national governments to support 5G and fiber rollout, stimulate the uptake of technology, fight misinformation, and focus on digital skills and education. According to ETNO, a new approach is needed to ensure that spectrum auctions are timely and conditions for spectrum assignment support network deployment. Sharing agreements for Radio Access Network (RAN) should be supported and incentivized, as well as all fiber investment models should be adequately encouraged. Moreover, future EU initiatives should dramatically reduce roll-out costs for both mobile and fixed networks. Read more at https://tinyurl.com/yadrfxfg Microsoft’s new Teams features fight video conferencing fatigue Microsoft Team’s brand seeks to fight “Zoom fatigue” and exhaustion of physical isolation with its new updates and features. The news includes a shared background to make participants…

Telecom News

A quick roundup of the news in Telecoms | Week #26

By Vilija Simkiene June 26, 2020

Ujet raises $55 million to expand cloud-based customer support platform Ujet, a leading provider of cloud contact center software, has secured USD 55 million in Series C funding to expand its sales and marketing teams at home and internationally, as well as launch new products and features. The San Francisco-based company already claims to have several high-profile clients, including Google, Instacart, and PayPal’s iZettle. Ujet enables customers to contact support teams through voice, email and messaging, and integrates smartphone cameras so they can easily submit photos and videos documenting problems. With this funding, the company is now well-positioned to capitalize on the increased demand for cloud-based contact center technology. Read more at https://tinyurl.com/y8ayek29 UK security officials tell telcos to stock up on Huawei gear – report The National Cyber Security Centre (NCSC) has suggested that UK telecoms operators stockpile critical equipment to ensure the sustainability of telecoms infrastructure, as political…

Telecom News

Telinta scales up its mobile softphone app with new SMS options

By Vilija Simkiene June 18, 2020

Cloud-based softswitch solution provider Telinta has enhanced its TeliGlobe Mobile Softphone with new SMS options. Available for both Android and Apple iOS mobile devices, TeliGlobe is a brandable mobile softphone app and an essential component of Telinta’s cloud-native solution for mobile VoIP. The company offers mobile VoIP as a stand-alone service, or in conjunction with its white label solutions such as hosted PBX, SIP trunking, and other services. In a news release, Telinta said that VoIP service providers can easily offer SMS services together with voice and video calling via TeliGlobe. This mobile softphone app can be used to send and receive messages with SMS-enabled DIDs from Telinta’s partner companies, which provide Telinta customers with a number of options to meet their needs for worldwide SMS services. “Telinta understands that Mobile VoIP is one of the fastest growing opportunities in our industry,” said Alex Ferdman, CEO of Telinta. “Adding industry-leading SMS…