Contributed by Maor Efrati, CTO at monogoto My generation grew up in the early days of the internet and global connectivity. The only truly global network was the phone network. Any content or other service was provided by a local operator. We saw the internet as a global network but mostly as a way to share and access information. A huge revolution parallel to the WWW was the OTT ‘over the top’. It’s not an information revolution but a brand new business model for a whole new set of companies to become a service provider without a physical connection to the consumer. OTT has revolutionized the way many businesses operate. In the early 2000s, operators and service providers generated most of their income from all kinds of content: TV, Voice, SMS, Ringtones, Stickers, etc. The internet brought a new wave of companies, technically new service providers, companies that…
