Vonage, a global provider of VoIP business communications, has been selected by global appliance maker Fisher & Paykel to promote customer service communications to their clientele in Australia, New Zealand, Singapore, United Kingdom and the US. The company now uses Vonage’s messaging API to offer customers on-the-spot support notifications for maintenance via SMS. The API also helps businesses improve post-sales, especially regarding the way customers can provide feedback when services have been completed, so that the company can continually improve their services. In addition, the Vonage Messages API, built into the Fisher & Paykel platform, provides automatic and instant SMS confirmations and reminders for all technician appointments. This platform also includes self-service links for customers to easily cancel or reschedule an appointment. Fisher & Paykel Appliances EVP Marketing and Customer Experience, Rudi Khoury, commented: “Today’s customers want to be responded to instantly. They want regular updates from businesses…