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Safaricom announces a milestone of 5 million customers in Ethiopia, making significant strides towards their goal of 10 million by next March. However, a stiff competition lies ahead as they trail the market leader, Ethio Telecom, by a considerable margin. Safaricom breaks into the Ethiopian market as the first private player, with significant growth potential and challenges on the horizon. They are poised to disrupt Ethio Telecom’s monopoly with the introduction of M-Pesa, keenly eyeing financial inclusion. Amid anticipation of new competitors, Safaricom’s persistent efforts and ambitions could potentially shake up the Ethiopian telecom market.

In the short span since 5G’s inception, one of its most successful applications surprisingly isn’t smartphones, but Fixed Wireless Access (FWA) enhancing home broadband services. Currently dominating 90% of new US broadband subscriptions, this trend sparks intriguing implications. Yet, fiber broadband’s speed and dependability present a formidable challenge, set to increasingly permeate the market aided by ample public funding. Meanwhile, FWA’s flexible and user-friendly nature makes it a robust contender, particularly in areas where fiber is not feasible.

The Ethiopian government is once again inviting global operators to bid for its lucrative telecom license, stirring intrigue within the global telecom community. Will the Ethiopian Communications Authority’s (ECA) revamp strategy succeed this time, especially considering the previous subpar offers? While this market opportunity boasts a burgeoning economy and promising regulatory developments, interested parties face rigorous competition and potential operation setbacks.