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By 2026, the global market for A2P SMS is expected to be worth $74.7 billion. The rising usage of customer and employee engagement by large and medium-sized businesses around the world is expected to fuel this growth in the global market. A2P messaging, also known as application-to-person messaging, describes any type of traffic in which a person receives messages from an application. This type of communication is often referred to as professional or enterprise messaging, and generally consists of one-way messages that do not require a response. Given that over 98% of text messages are opened, A2P messages are very likely to be read, providing businesses with a cost-effective option for improving customer interaction. A2P SMS is used by a wide range of companies and industries to send messages to customers, including banking notifications, marketing notifications, two-factor authentication SMS authorizations, automated booking confirmations, as well as to deliver…

Telecom News

T-Mobile and CTIA to work on Branded Caller ID

By Aiste Kryzanovske January 20, 2022

T-Mobile has announced their collaboration with CTIA, the wireless industry association, to create best practices for new and improved Caller ID features for corporations. Businesses and organizations will be able to provide confirmed calls with an immediately identifiable Caller ID display, including the organization’s logo or name, on compatible handsets using this new Branded Caller ID (BCI) service. BCI, according to the company, builds on the STIR/SHAKEN framework’s verification by affirmatively identifying businesses or organizations that are calling, such as doctor’s offices and banks, so that these parties can reach their customers, who are currently reluctant to answer unknown numbers and may miss important and wanted calls. In the summer of 2021, T-Mobile USA showcased this technology. According to T-Mobile research, in 2021, 78% of consumers missed an essential call because they did not identify the caller. Trusted calling is more vital than ever for customers and organizations…

Telecom News

The FCC gets a settlement over failed 911 calls

By Aiste Kryzanovske December 30, 2021

The Federal Communications Commission got a settlement from four firms in relation to emergency calling standards that were not delivered in 2020. The federal prosecution focused on the four corporations involved in the 911 calls, namely Verizon, AT&T, Intrado, and Lumen Technologies, and their inability to fulfill 911 call delivery commitments. Verizon has agreed to pay $274,000 to settle an inquiry into an outage that occurred on May 7, 2020. The other inquiries were all centered around outages on September 28, 2020. With its $460,000 payment, AT&T will resolve two investigations, while Lumen and Intrado will pay $3.8 million and $1.75 million, respectively. The massive payout demonstrates the corporations’ willingness to accept responsibility for their failure to effectively accommodate emergency calls. Each firm has also promised to put in place a compliance strategy. Within 90 days of the consent decree’s effective date, each carrier must examine and adjust…

News Roundup

A quick roundup of the news in Telecoms | Week #51

By Aiste Kryzanovske December 23, 2021

Nokia inks a 5G deal with Elisa Estonia Elisa Estonia, a subsidiary of Elisa Finland, has selected Nokia for a national 5G RAN deployment, as well as the replacement of current 4G infrastructure in a five-year arrangement. On completion of Estonia’s spectrum auction in early 2022, deployment is planned to begin in the following year. Nokia will supply Elisa with equipment from its newest ReefShark System on the chip-powered AirScale equipment portfolio, which will cover the nation’s countrywide radio network. Read more at: https://tinyurl.com/y4bvm323 BT announces the creation of a Clinical Advisory Board BT has announced the formation of a Clinical Advisory Board, which will be made up of experienced healthcare experts. The aim of this initiative is to help drive the development of innovative, connected healthcare solutions that will improve results and experiences for the NHS and their patients. The professionals will contribute decades of expertise and deep knowledge…

Telecom News

Avaya and NORAD to track Santa’s journey around the world

By Aiste Kryzanovske December 21, 2021

Avaya, a worldwide technology company specializing in cloud communications and workstream collaboration solutions, announced that its Avaya OneCloud™ contact center solutions are allowing children all across the world to follow Santa Claus on his Christmas Eve voyage. Avaya is assisting the North American Aerospace Defense Command’s (NORAD) Operations Center at Peterson Space Force Base in Colorado Springs, in tracking Santa’s movements throughout his popular travel path. NORAD utilizes Avaya’s OneCloud CCaaS driven by AI to communicate in real time with millions of children of all ages who are keen to know where Santa is and when he will arrive at their houses. Last year, despite having a small staff, 175 volunteers fielded over 20,000 phone calls, answering queries on Santa’s location. Also, more than 11 million people visited the NORAD Tracks Santa website http://www.noradsanta.org, last year. “Where is Santa?” was queried by at least 12.3 million Amazon Alexa…

News Roundup

A quick roundup of the news in Telecoms | Week #43

By Aiste Kryzanovske October 29, 2021

VMware announces RAN intelligent controller This week, VMware released several of their initiatives aimed at bolstering and solidifying the company’s telco cloud plans. The debut of the RAN intelligent controller is one of the recent announcements (RIC). The VMware RIC will be accessible in two deployment models: centralized and distributed, and will be capable of abstracting the underlying RAN architecture and providing RAN programmability via xApps and rApps. Wireless operators, according to VMware, are ready to transition from relatively inflexible conventional RAN infrastructures to more heterogeneous, multi-vendor virtualized RANs. Read more at: https://tinyurl.com/2nxkde8x Verizon teams up with Project Kuiper Verizon and Amazon’s Project Kuiper, a low Earth orbit (LEO) satellite network, have established a collaborative partnership to provide broadband solutions for unserved and underserved populations. Project Kuiper and Verizon have begun to establish technical specifications and define early business strategies for a variety of connection offerings for US consumers and…

Telecom News

Cisco unveils AR communications solution Webex Hologram

By Aiste Kryzanovske October 28, 2021

Cisco has released a sneak peek at its next-generation hybrid work collaboration tool. Webex Hologram is the industry’s first real-time meeting solution that combines feature-packed Webex meeting capabilities with immersive 3D holograms using augmented reality headgear. Webex Hologram is a solution that will add augmented reality to the company’s collaboration platform. Webex Hologram claims to produce lifelike, real-time holograms of actual people when used with AR headsets like Magic Leap and Microsoft HoloLens. This innovative technology provides a “1 to many” presenter experience, which allows for remote involvement from several users. In contrast to other services that restrict usage to fixed angle views, all users can now concurrently enjoy a multi-dimensional experience. The presenter may communicate using both physical and digital content using Webex Hologram, allowing participants to co-create and actually interact. Jeetu Patel, executive vice president and general manager, Cisco Security and Collaboration, commented: “Webex Hologram…

Telecom News

RETN enhances its presence in the Nordic and Baltic regions

By Aiste Kryzanovske October 20, 2021

RETN, an independent Eurasian supplier of IP transit and corporate communications services, has expanded its network and footprint in the Nordic and Baltic countries. The company offers communication services over its Eurasian network with short lead times, excellent uptimes and numerous levels of redundancy. RETN continues to expand throughout Europe and Asia and aims to provide the finest customer service and the highest SLA for fast, secure and reliable connectivity. RETN has now established a new office in Finland, demonstrating the company’s long-term network presence and dedication to the area. Finland’s RETN backbone network presently combines six international DWDM lines and serves as a network transport center, linking the Baltic and Nordic areas to Russia and Asia. The RETN Group already has branches in Latvia, Estonia and Sweden. RETN is also expanding its network by launching the Rezekne – Daugavpils – Vilnius DWDM line, which is one of…

News Roundup

A quick roundup of the news in Telecoms | Week #40

By Aiste Kryzanovske October 8, 2021

VMware unveils innovations at VMworld 2021 At its annual VMworld conference, VMware announced its latest advancements which focus on features that simplify multi-cloud installations and improve security. VMware has disclosed new enhancements to VMware Cloud, the industry’s first and only multi-cloud computing architecture that allows clients to migrate their corporate apps to the cloud in almost half the time and for a fraction of the cost. A new VMware Edge product line was also announced, which comprises an Edge stack, secure access service edge (SASE) features and a Telco Cloud Platform. Read more at: https://tinyurl.com/2evz4fsd NTT to reduce its greenhouse gas emissions NTT, a Japanese telecommunications company, has announced that it will issue $2.7 billion in “green bonds,” with the proceeds going towards reducing greenhouse gas emissions and increasing their investment in renewable energy. These green bonds will be divided into three tranches, each with a three-, five-, and ten-year…

Telecom News

INWIT deploys Italia’s first wooden mobile tower

By Aiste Kryzanovske September 30, 2021

INWIT, an Italian infrastructure business, has announced the deployment of its first wooden mobile telecommunications tower, made entirely of sustainable materials, as part of a two-year environmental strategy. The tower is located northeast of Milan, next to a large park and a major motorway. The mobile tower’s construction is composed of glued laminated wood, entirely sustainable and circular material, an alternative to steel. The tower is 40 meters tall and has four walkways to position the antennas and radio connections of the hosting operators. The tower is located next to the Est delle Cave Park and will provide cellular network coverage in the region, as well as emergency telephone services, which are especially important for highway traffic on Milan’s A51 Tangenziale Est ring road, close to the tower. INWIT hopes to leverage the project to assist in restoring the park by applying the finest environmental and landscape…