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The greatest motivation to move forward is to see your own company as your biggest competitor, says Yaniv Masjedi, a visionary and compelling marketing leader at Nextiva. The company’s Chief Marketing Officer since 2008, Yaniv Masjedi has been working to create strategies that drive awareness, strengthen the Nextiva brand, and share the story of the company’s unique customer-centric culture, known as “Amazing Service”. Yaniv Masjedi also initiates and manages programs related to brand management, demand generation and advertising. Read the full interview with this marketing guru to discover his core business principles, what drives the growth of a company, and what are the key factors in measuring success. My career began in sales, and having that background helped me tremendously when I decided to take the leap into marketing. With my sales background, I’m always thinking about how I can improve the experience for prospects, customers, and our sales…

The current telecommunications market is abundant with a variety of business phone systems carefully designed to improve day-to-day communications and handle the complex needs of various organizations. Among the different existing types of telephone systems appropriate for use by small-to-medium size businesses, VoIP-related phone solutions are currently the most common and are growing in popularity. VoIP phone systems operate using broadband Internet connections and generally include quick and easy installation, cost effective pricing, high scalability and advanced features with options to cater to any entity size, ranging from a small business to a multi-service enterprise. A comprehensive VoIP solution should include a range of voice functions needed by the organization, and support both external and internal communications as required. Finding the most suitable phone system may be overwhelming, so for those currently on the lookout, here are the top ten VoIP phone systems to investigate. Nextiva VoIP Software…