In an exciting development for the telecommunications sector, Cerillion has released its latest BSS/OSS suite version, Cerillion 25.1. A corner-piece of this upgrade is the groundbreaking Promotions Engine that allows communications service providers (CSPs) to revolutionize their promotional offerings. This innovation facilitates dynamic, personalized campaigns without requiring extensive coding expertise.
Traditional campaign systems struggle with real-time integration. The new Promotions Engine, pre-integrated with Cerillion’s Convergent Charging System, offers unparalleled agility. CSPs can now craft and deploy high-impact, customer-triggered campaigns. They can easily adjust offerings based on customer behaviors, like frequent top-ups or consistent spending patterns. This flexibility can transform customer engagement, foster retention, and boost revenue.
Adding to this significant evolution, Cerillion 25.1 comes with advanced AI-powered intelligent assistants. These virtual helpers aim to simplify both the customer and user experience. Notably, “Bill Intelligence” helps customers understand billing differences effortlessly. By using GenAI, it delivers natural-language explanations for billing discrepancies across engagement channels.
The Sales Assistant further enriches the purchasing journey. It allows customers to articulate their needs naturally, and the system intelligently suggests product matches. It even prepares the shopping cart and generates a swift quote for approval. This approach streamlines the purchase process, offering a clear advantage over traditional systems.
Moreover, the suite introduces a Promotions Assistant that leverages GenAI. This tool aids users in crafting promotions within seconds using natural language and image recognition. By reducing complexity, it enhances both customer interactions and internal operations. These tools transform CSP processes into more human-like, helpful, and intuitive experiences.
Louis Hall, CEO of Cerillion, emphasized the significance of the new Promotions Engine. “Without a sophisticated promotions engine, CSPs risk losing valuable opportunities to incentivize customer loyalty and maximize revenue potential, particularly as customer expectations for personalized and timely offers continue to rise,” Hall said. He highlighted how AI integration in Cerillion 25.1 makes promotions design faster, easier, and more precise, embodying genuine ease of use.
