In the telecommunications industry, the imperative for embracing AI is no longer a future consideration but a present necessity. According to Abhishek Sandhir, Managing Director of Telecommunications at Sand Technologies, telcos that resist AI transformation face potential extinction.
The sector is often viewed as slow to adopt new tech innovations. Sandhir acknowledges this perception and explains that the industry’s sluggishness is mainly due to the massive investment required. Telecoms prioritize building and maintaining infrastructure, he notes, hence the lag compared to other sectors. This focus on leading competitors through existing models diverts attention from transformative technological adoption.
Sandhir’s role involves raising awareness of tech options that could enhance telecom revenues and improve customer experiences. He stresses the urgency for telcos to be at technology’s cutting edge. Many companies now aim to evolve into “techcos,” emphasizing that this rebranding requires substantial tech adoption.
Consolidation trends and M&A activities are increasing in the sector. These moves reflect the blurring boundaries of traditional telecom capabilities. Telcos have to redefine themselves to stay relevant and competitive.
AI offers numerous benefits such as cost efficiency, personalized customer interactions, and network optimization. However, the shift demands substantial changes in operations and mindset. Investment in AI requires both financial and strategic commitments, which can be daunting.
Ignoring this transformation could lead telcos to obsolescence. Firms must innovate or risk falling behind in a rapidly evolving landscape. As the industry’s reinvention unfolds, staying informed and proactive is crucial.
The message is clear: telecommunications companies have to embrace AI or potentially face dire consequences. As Sandhir aptly puts it, to survive and thrive in such a dynamic industry, staying at the forefront of tech innovation isn’t an option; it’s a necessity.


